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PG Certification Program in Marketing with Specialization in Digital Marketing

Job Assistance (Assured by Edureka) | 9-Month Program
Application ends on 30th November Limited no. of seats available
IMT Ghaziabad-image
IMT Ghaziabad

Alumni Status Mentoring by IMT Ghaziabad Professors Joint Certificate from Edureka and IMT Ghaziabad

Job Assistance (Assured by Edureka)-image
Job Assistance (Assured by Edureka)

Resume Building Mock Interviews 1-on-1 Career Mentoring

Course Structure-image
Course Structure

150+ Hours of Live Classes 15+ Case studies Industry-Grade Projects

Why Digital Marketing?

Companies spend two-thirds of their advertising budgets on digital channels (Gartner)

Digital Marketing Industry is growing at a rate of 25%-30% p.a., creating lakhs of job opportunities

The average annual salary of a Mid-level Digital Marketer in India is 8-30 LPA

Who is this program for?
  • img Freshers looking to make a career in Digital Marketing
  • img Entrepreneurs looking to get an in-depth understanding of Digital Marketing
  • img Marketers with 0-4 years of experience in digital marketing
You will master
  • Consumer Segmentation
  • Consumer Marketing
  • Online Reputation Management
  • Content Marketing
  • Web Analytics
  • Search Engine Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Affiliate Marketing
  • Search Engine Optimization
  • Mobile Marketing
  • Email Marketing
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  • IMT Ghaziabad is among the top 12 B-schools in India
  • IMT Ghaziabad is among the top 5 private B-schools in India
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Program Features
Get trained directly by IMT Ghaziabad Facultyimg
Get trained directly by IMT Ghaziabad Faculty
Get guidance and mentorship for all course related doubts from IMT ghaziabad Faculty
Job Assistance (Assured by Edureka)img
Job Assistance (Assured by Edureka)
Mock Interviews | Resume Building | Interviews Scheduled
IMT Ghaziabad alumni statusimg
IMT Ghaziabad alumni status
Get an alumni status right after the completion of course
15+ Case Studies & Toolsimg
15+ Case Studies & Tools
Industry case studies to understand the best practices in the world of Digital Marketing
Program Syllabus
Basics of Marketing and Consumer Behaviour
2 Assignments

Basics of Marketing

Segmentation, Targeting, and Positioning

Understanding Consumer Behavior

Influences on Consumer Behavior

Doubt Clearing Session

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Product Mix Decisions

Designing Service Offering

Branding Decisions

Understanding Pricing Strategies

Channel Design Decisions

Channel Management Decisions

Developing Advertising Campaigns

Sales Promotions, Sponsorship Campaigns, and Public Relations

Doubt Clearing Session

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Basics of Digital Marketing

Designing Buyer Personas

Creating a Website

Content Marketing

Search Engine Optimization - 1

Search Engine Optimization - 2

Doubt Clearing Session

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Search Engine Marketing - 1

Search Engine Marketing - 2

Programmatic Advertising

Display Advertising

Video Marketing

Web Affiliate Marketing

Native Advertising (Self-Paced)

E-mail Marketing

Web Analytics and CRM

Doubt Clearing Session

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Introduction to Social Media Marketing

Social Media Marketing Strategy

Marketing with Facebook

Marketing with Twitter

Marketing with YouTube

Marketing with Instagram

Marketing with LinkedIn

Online Reputation Management (Self-Paced)

Doubt Clearing Session

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Mobile Marketing (Organic)

Mobile Marketing (Paid)

Mobile Analytics

Doubt Clearing Session

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Implementing Integrated Digital Marketing Campaigns

Budgeting and Measuring ROI

Marketing Automation

Moral and Ethical Standards in Digital Marketing

Doubt Clearing Session

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Interview Preparation Question Bank

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150+ Hours of Live Classes

Capstone Project

15+ Marketing Tools

15+ Case Studies

Mentors & Instructors
Prof. Abhishek

Associate Professor Marketing Management, IMT, Ghaziabad

Professor Abhishek Holds a Ph.D. in Marketing Management from IIM Ahmedabad
Prof. Bikramjit Rishi

Associate Professor Marketing Management, IMT, Ghaziabad

Professor Bikramjit Rishi Holds a Ph.D. from Punjabi University, Patiala
Lav Shangari

Ex Digital Marketing Head HT media (Education Vertical)

Lav Shangari has 12 years of experience in Digital Marketing and Brand Management
Mukund Matta

Faculty/Professor/Trainer Digital Marketing & Marketing Management

Mukund Matta has 12+ years of industry experience across verticals such as Education, IT, Media, Manufacturing, and Travel & Tourism
Gokuldas K

General Manager Marketing Swiggy

Gokuldas is leading the acquisition & growth charter at Swiggy. He has 10+ years of experience in digital & performance marketing, including a stint at Ogilvy, where he worked with brands such as IBM, Vodafone, and L&T Finance.
Admission Process
01
Registration
Share a few of your details through a very short form on our website.
02
Program Application
Tell us about your experience, academic qualifications and a bit more in a detailed form. Don’t worry, we’ve kept it simple.
03
Interview
A telephonic interview with an industry expert who will gauge your passion and eligibility for the program. Simply pick an interview date that’s convenient for you and pay a small, refundable interview booking fee of Rs. 1,000.
04
Scholarship & Offer Letter
Apply for the scholarship (not mandatory) and take the test. Once all formalities are done, you will receive an offer letter to join the program if you are selected for the program.
success
Program Fee
Starting @

₹6666/month

Total Program Fee ₹1,27,000 + GST
Get a chance to win a scholarship up to ₹50000
FAQs
Program Details
This is a 9-month online program conducted by IMT Ghaziabad’s Faculty and industry experts via live online classes.
This is a 9-month online program. All the live classes will be conducted on weekends, excluding the webcast with industry experts, which will take place on weekdays.
Majority of the program will be conducted through live online classes. A few modules will be self-paced.
If you miss a live class, you will get a recording of the class within the next 12 hours. In addition to this, we provide 24X7 technical support for all your queries.
To help you get the best of both academic and industry experience, the classes will be conducted by industry experts and there will be select recorded sessions by the institute professors.
The classes will be conducted on weekends.
This program will require 10-12 hours of commitment per week.
This is a Non-Degree and Non-Diploma Certification Program offered jointly by Edureka and IMT Ghaziabad.
Kindly note that there is no refund policy for this course after the payment is made. We request all the candidates to ensure the complete course information has been looked at, before making the payment.
If you are in the final year of you Bachelor's degree program or you hold a Bachelor's degree in any stream with at least 45% marks or equivalent CGPA, this course is for you.
Yes. Anyone who is passionate about mastering Digital Marketing can enroll in this program. We encourage learners from diverse backgrounds. To enable this, we provide 24X7 support and supervised learning to our learners.
After you fill-up the basic details for the program, you will be asked to complete a detailed application form in order to shortlist your application for screening. Once your application is shortlisted, you will need to appear for a telephonic interview which will be conducted by a subject matter expert/program faculty member. Based on your profile and interview, if you are selected for admission, you will receive an admission offer letter from IMT Ghaziabad & Edureka.
You can email to the Admissions Office on email: admissions.pgp@edureka.co or on +91-9606058419.
The interview will be conducted by a subject matter expert/program faculty member.
The program fee is ₹1,50,000/- (+ GST).
Yes. You can choose an EMI option through your credit or debit card. We also have other financing options for this program. For more information, reach out to our admission counsellors at +91-8047474383 or +1 (415) 909-3493.
Yes, we have tied up with a few financial partners. You just need to pay a small down payment and avail the loan.
You can attend all the live classes on a laptop/desktop with basic specifications.
We have multiple doubt clearing sessions and 1-on-1 supervised learning for our learners. We are committed to helping you learn.
How You Benefit From This Program
  • Non-biased career guidance
  • Counselling based on your skills and preference
  • No repetitive calls, only as per convenience
  • Rigorous curriculum designed by industry experts
  • Complete this program while you work
I’m Interested in This Program
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