Google Analytics Online Training | Google Analytics Certification Course | Edureka

Mastering Google Analytics


Watch the demo class

Why should you take Digital Media Analytics course ?

  • Google Analytics is installed on at least 10 million websites, is used by 64% of the Top 500 US Retailers, 45% of Fortune 500 companies
  • The average salary for "google analytics expert" ranges from approximately $62,824 per year for Digital Marketer to $131,187 per year
  • Google Analytics is the most widely used analytics tool in the world
  • 2K + satisfied learners. Reviews
About the Course

Master the concept of google adword and analytics dashboard . Get trained to become google certfied after completing our instructor led online course.

Learning Objectives - In this module, you'll learn the basics of web analytics, you'll know about the various types of analytical tools and the specific solutions they are used for. You'll learn the various types of websites and how measurement plan changes with the type of website. You'll also learn how segmentation helps in data analysis.

Topics - Web Analytics Overview, Web Analytics History, Analytics Products & Categories, Website Categorization, Case Studies, Analysis techniques, Segmentation

Learning Objectives - In this module, you will learn the basics of google analytics, you'll learn about the importance of various dimensions & metrics and how they can impact your website. You will also learn about the important KPIs which are needed to be analysed for a healthy web performance. we'll deep dive into how to setup your account and grant the permissions to other users.

Topics - Introduction to Google Analytics, Dimensions & Metrics, Setting up Google Analytics, Understanding Account, Properties & Views, Users & Permissions in Google Analytics

Learning Objectives - In this module, you will learn about important KPIs and integration of different tools such as google webmaster & google adwords with google analytics. You'll also get an overview of how these tools enhance your analysis by integration with google analytics and the important data that can be tracked and analysed

Topics - Traffic, Channels, Sources & Mediums, Digital Marketing, Cost Models, Types of Channels, Integration of Google Analytics, Integration of Webmaster Tools

Learning Objectives - In this module you will learn about the audience reports and customer acquisition reports. You'll learn how to use regex expressions, the various combination of filters and parameters. 

Topics - Audience Reports, Acquisition Reports, Search Options, Regular Expressions

Learning Objectives - In this module, you will learn more about user behavior parameters. Important KPIs for tech & products. You'll learn how to A/B test your hypothesis and new products in google analytics

Topics - Events, Behavior Reports, Site Content, Site Search, Experiments

Learning Objectives -In this module, you will learn about conversions, goals & how to analyse your ecommerce sales & the impact of various factors such as audience segment, geography, demographics & marketing channels on it using multi channel funnel reports.

Topics - Conversions & Goals, Ecommerce Analytics, Multichannel Funnels

Learning Objectives - In this module, you will learn more about  social parameters & KPIs being tracked in Google Analytics & Facebook.

Topics - Facebook KPIs, Facebook console & parameters, Measurement of camapign effectiveness, Segmentation study of the campaign performance

Learning Objectives - In this module you will learn about the mobile app analytics. You will learn how to measure the success of various marketing campaigns & channels promoting your app download programs

Topics - Introduction to Mobile Apps Analytics, Tracking, measuring & Analysing important KPIs

Like the curriculum? Enroll Now
Structure your learning and get a certificate to prove it.
Enter a valid mobile number

Edureka's Mastering Google Analytics course will introduce attendees to the world of digital data measurement and drive analytical decision making process. Attendees will be able to appreciate the importance of website & mobile site/app data tracking, measurement and analysis for important strategic decisions. Attendees overlooking business & strategy functions will learn how to leverage the Digital Media Analytics in decision making and scouting opportunities by studying visitor segmentations, visitor demographics & geographical impacts on digital properties. Attendees who belong to marketing functions can learn how various marketing channels are working independently and in sync to generate more value for business. 

After the completion of the Mastering Google Analytics course at Edureka, you will be able to: 

1. Understand the relevance of web analytics and how to utilize it in your decision making process. 

2. Understand and identify the various KPIs important for a digital presence. 

3. Write down, measure, assess and analyse the objectives vis-a-vis performance of your business via digital presence. 

4. Understand your customers, their behavior and engagement levels through freely available and easy to use web analytics tools. 

5. Understand how your marketing channels are performing and how can you optimize them for better ROIs.

6. Perform and measure A/B tests to understand the features your customers prefer, interact, engage and like on your portal.

7. Measure and analyse your geographical popularity, presence and consumer affinity. 

8. Measure and analyse your customer segment to learn more about your visitors to understand the effectiveness of marketing in driving the right target audience and product success factor by their high engagement levels with your product features.

Mastering Google Analytics helps you measure your success factor in digital world. It helps you in improving the business by understanding your audience better. Using Digital Media Analytics you can effectively optimize your spends to maximize your ROI.

Highly recommended for business stake holders with digital presence or planning for a digital presence, marketing professionals (digital & offline marketers), digital product managers, sales executives, strategy makers and enthusiasts who want to develop their career around web analytics.

Awareness and appreciation of Internet technology, websites, mobile apps, ecommerce, and other digital mediums. Added Advantage: Basic knowledge how of internet functioning and internet terminologies like cookies, tracking mechanisms, etc.

There will be several exercises done during the training. This will call for involvement of all the participants. The participants will be taking up quizzes at the end of 4th and 8th module.After the completion of these quizzes the participants will be certified as Google Analytics expert by Edureka.

Edureka’s Digital Media Analyst Certificate Holders work at 1000s of companies like

5000 Total number of reviews
4.57 Aggregate review score
80% Course completion rate
No data found
STILL HAVE QUESTIONS. CALL US 1800 275 9730
READ MORE TESTIMONIALS
STILL HAVE QUESTIONS. CALL US 1800 275 9730
VIEW MORE REVIEWS
Loved reviews? Enroll Now
Structure your learning and get a certificate to prove it.
Enter a valid mobile number

Course Duration

You will undergo self-paced learning where you will get an in-depth knowledge of various concepts that will be covered in the course.

Real-life Case Studies

Towards the end of the Course, you will work on a real life case study.

Assignments

Each class has practical assignments which shall be finished before the next class and helps you to apply the concepts taught during the class.

Lifetime Access

You get lifetime access to Learning Management System (LMS) where presentations, quizzes, installation guide & class recordings are there.

Certification

Edureka certifies you as a Digital Media Analyst based on the project reviewed by our expert panel.

Forum

We have a community forum for all our customers that further facilitates learning through peer interaction and knowledge sharing.
You will never lose any lecture. You can choose either of the two options:
1. View the class presentation and recordings that are available for online viewing through the LMS.
2. You can attend the missed session, in any other live batch. Please note, access to the course material will be available for lifetime once you have enrolled into the course.
Post-enrolment, the LMS access will be instantly provided to you and will be available for lifetime. You will be able to access the complete set of previous class recordings, PPTs, PDFs, assignments. Moreover the access to our 24x7 support team will be granted instantly as well. You can start learning right away.
Yes, the access to the course material will be available for lifetime once you have enrolled into the course.
Edureka is the largest online education company and lots of recruitment firms contacts us for our students profiles from time to time. Since there is a big demand for this skill, we help our certified students get connected to prospective employers. We also help our customers prepare their resumes, work on real life projects and provide assistance for interview preparation. Having said that, please understand that we don't guarantee any placements however if you go through the course diligently and complete the project you will have a very good hands on experience to work on a Live project.
We have limited number of participants in a live session to maintain the Quality Standards, hence, participation in a live class without enrollment is not possible unfortunately. However, you can go through the sample class recording and it would give you a clear insight about how are the classes conducted, quality of instructors and the level of interaction in the class.
You can pay by Credit Card, Debit Card or Net Banking from all the leading banks. We use a CCAvenue Payment Gateway. For USD payment, you can pay by PayPal. We also have EMI options available.
You can give us a CALL at +91 88808 62004/1800 275 9730 (US Tollfree Number) OR email at sales@edureka.co
You no longer need a credit history or a credit card to purchase this course. Using ZestMoney, we allow you to complete your payment with a EMI plan that best suits you. It's a simple 3 step procedure:
  • Fill your profile: Complete your profile with Aadhaar, PAN and employment details.
  • Verify your account: Get your account verified using netbanking, ekyc or uploading documents
  • Activate your loan: Setup automatic repayment using NACH to activate your loan
Be future ready. Start learning
Structure your learning and get a certificate to prove it.
Enter a valid mobile number