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Online Self Learning Courses are designed for self-directed training, allowing participants to begin at their convenience with structured training and review exercises to reinforce learning. You'll learn through videos, PPTs and complete assignments, projects and other activities designed to enhance learning outcomes, all at times that are most convenient to you.
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Learning Objectives - In this module you will understand the scope of analytics applications at a retail bank and the underlying processes involved. You will also learn about the various activities around analytics. Develop a sound foundation of analytics frameworks. Learn about best practices in analytics and also understand latest trends around analytics.
Topics - Analytics objectives, Analytics data stack, Analytics lifecycle, Analytics process cycles, Analytics algorithms stack, Data visualization, Context awareness, Analytics best practices, CRISP-DM methodology.
Learning Objectives - In this module you will understand different stages of the customer lifecycle, Marketing challenges across different stages of the customer lifecycle, Best practices in managing these challenges, How to use analytics to address these challenges and Undertake a case study of a Taiwanese bank.
Topics - Retail banking objectives, Customer lifecycle, Analytics applications across the customer lifecycle, Levers, Analytics objectives and trade-offs, Segment marketing, Partner agencies, ROI models
Learning Objectives - In this module you will understand the various types of data needed at a retail bank, Infrastructure required to manage data and learn about challenges and best practices in managing data.
Topics - Challenges of big data, Different types of data, Data life cycle Logical data models, Data cleansing, Unstructured data processing, Single view of the customer, Single row per customer, Platform components required to process data, Requisite processes.
Learning Objectives - In this module you will understand the various types of channels and their implications on data-driven marketing. Learn about customer touch-points and how they can be leveraged. Appreciate best practices around analytics and channel management.
Topics - Channel purposes, Types of channels, Channel throughput, Channel infrastructure, Campaign execution challenges, Omni-channel perspective, Use of social media channels.
Learning Objectives - In this module you will understand how to run data-driven acquisition programs, Best practices around analytics in the acquisition space, understand the differences between prospecting and onboarding and also learn about best practices around digital onboarding. Carry out a case study of an Indonesian bank.
Topics - Prospecting, Onboarding, Analytics capabilities for prospect analytics, Response models, Activation strategies, Digital activation best and worst practices.
Learning Objectives - In this module you will understand how to run data driven usage management programs, Explore best practices around analytics in the usage management space. Learn about challenges while implementing offers. Perform a case study of a Thai bank and Chinese bank.
Topics - Analytics capabilities required, Sample usage increase programs, Offer glut, Offer fulfillment and tracking.
Learning Objectives - In this module you will understand the customer journey and define customer experience. Learn about the benefits of having a good customer experience, How to run data-driven customer experience management programs, best practices around analytics in the customer experience management space and also understand best practices of customer experience in digital banking.
Topics - Customer journey and analytics, Customer experience processes, Customer trust principles, Analytics capabilities required for customer experience, Analytics capabilities required for customer satisfaction, Analytics for the end customer, Personal financial management, Technology shifts, Design thinking, Testing options, Digital customer experience sensors and actuators.
Learning Objectives - In this module you will understand how to run data driven upsell and cross sell programs. Learn about best practices of analytics in the upsell and cross sell space, tactics to increase customer penetration, approaches to Bancassurance perform a case study of an Indian bank and Chinese bank.
Topics - Upselling and cross selling processes, Tactics to increase customer penetration, "Incoming call is your best bet", Next best offer analytics, Case study: Card upgrade program, Case study: Cross selling credit cards to savings accounts, Case study: Cross Selling mutual funds to savings account customers, Cross sell between corporate and individual accounts, Bancassurance approaches.
Learning Objectives - Understand how to run data-driven retention and loyalty management programs, Approaches to building retention strategies, trends in social media marketing. Learn about best practices of analytics in the retention and loyalty management space. Undertake a case study of an Indian bank
Topics - Retention and loyalty processes, Factors affecting, Customer loyalty, Analytics capability for loyalty analytics, Attrition types and retention strategies, Case Study: Attrition model, Advocacy analytics, Social Media Marketing.
Learning Objectives - Understand practical challenges in implementing data driven programs. Learn about basic principles driving IT infrastructure of digital banking and also you will learn how to manage these challenges.
Topics - McKinsey core beliefs on big data, Data privacy, IT principles for digital banking, Architecture blocks for digital banking, "Know your business", Data preparation groundwork, "Analytics is more art than science", Common improvement areas at banks.
I really had overwhelming experience with edureka. I was looking for class room training for AWS course. But the edureka representative explained me the advantageous of the online program that they are providing. Best part about it is, they provided all the class room recordings and in future you can attend the online classes of the same course again WITHOUT any additional cost. This is awesome. I really recommend edureka training programs for career growth. I am sure you will fell the same, if you are part of edureka.
Edureka is providing the best software training I have seen in my 10 years of IT career. I have been an Edureka student for over one year now. Having completed courses such as AWS Architect Certification Training, DevOps Certification Training and Hadoop Administration. I must say Edureka has excellent course content for some of the latest software technologies and is suplimented by well experienced trainers. I am impressed by all the trainers I came across with edureka. Also Edureka provides unique training platform where each live session of the course is recorded and this can be played back unlimited times by the student and has lifetime access to these recordings. This is great way to learn and stay ahead.
This company has been heaven sent to anyone interested in learning the newer technologies that are changing by the day. Their instructors are top notch and above all their customer service is unparalleled. The student experience was amazing for me. I took the Selenium course and the content was perfect. My instructor obviously had wealth of experience in the material he was teaching. He had answers of all questions we had asked. I will surely take more courses with them and I have recommended edureka to several of my colleagues. Great Job! edureka.
I took kafka and datascience classes with EDUREKA and its overall nice. After thorough scanning of available online courses, I decided to go with edureka and am quite satisfied with it. To start with the Sales and support team- they were fantastic- really fast and responsive. There was never any technical issue like audio/video/connectivity during the course which is good. The classes were very smooth.The instructors were really good and deliverd the course content very well. They had very good theoretical and practical knowledge of the respective courses. Great Job! Thanks for the learning experience! Keep it up!!!
I have attended Edureka's Spring and Design Patterns course. Very engaging and I liked the course structure very much. One good part is , before the course begins you have access to previous courses sessions which helps in understanding whether this course is covering all the topics for you. If not , your required topics can also covered during the actual live sessions. This is one unique company which has really evolved and matured as a solid technical education provider. Great job !!! And I look forward to taking more courses from you!
I have taken Informatica, Hadoop, R-programming, Spark and Scala and several other training's from past 3 years. There is no way to say that these courses are bad.. this is the exceptional institute with so many senior people who spend lot of their efforts for a cause. Because i know the pain as a trainer as well. Hats off to to team and the person who started edureka. I'm posting my personal experience and i do lot of social service. Good luck to others.