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Online Self Learning Courses are designed for self-directed training, allowing participants to begin at their convenience with structured training and review exercises to reinforce learning. You'll learn through videos, PPTs and complete assignments, projects and other activities designed to enhance learning outcomes, all at times that are most convenient to you.
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Learning Objectives - In this module you will understand the scope of analytics applications at a retail bank and the underlying processes involved. You will also learn about the various activities around analytics. Develop a sound foundation of analytics frameworks. Learn about best practices in analytics and also understand latest trends around analytics.
Topics - Analytics objectives, Analytics data stack, Analytics lifecycle, Analytics process cycles, Analytics algorithms stack, Data visualization, Context awareness, Analytics best practices, CRISP-DM methodology.
Learning Objectives - In this module you will understand different stages of the customer lifecycle, Marketing challenges across different stages of the customer lifecycle, Best practices in managing these challenges, How to use analytics to address these challenges and Undertake a case study of a Taiwanese bank.
Topics - Retail banking objectives, Customer lifecycle, Analytics applications across the customer lifecycle, Levers, Analytics objectives and trade-offs, Segment marketing, Partner agencies, ROI models
Learning Objectives - In this module you will understand the various types of data needed at a retail bank, Infrastructure required to manage data and learn about challenges and best practices in managing data.
Topics - Challenges of big data, Different types of data, Data life cycle Logical data models, Data cleansing, Unstructured data processing, Single view of the customer, Single row per customer, Platform components required to process data, Requisite processes.
Learning Objectives - In this module you will understand the various types of channels and their implications on data-driven marketing. Learn about customer touch-points and how they can be leveraged. Appreciate best practices around analytics and channel management.
Topics - Channel purposes, Types of channels, Channel throughput, Channel infrastructure, Campaign execution challenges, Omni-channel perspective, Use of social media channels.
Learning Objectives - In this module you will understand how to run data-driven acquisition programs, Best practices around analytics in the acquisition space, understand the differences between prospecting and onboarding and also learn about best practices around digital onboarding. Carry out a case study of an Indonesian bank.
Topics - Prospecting, Onboarding, Analytics capabilities for prospect analytics, Response models, Activation strategies, Digital activation best and worst practices.
Learning Objectives - In this module you will understand how to run data driven usage management programs, Explore best practices around analytics in the usage management space. Learn about challenges while implementing offers. Perform a case study of a Thai bank and Chinese bank.
Topics - Analytics capabilities required, Sample usage increase programs, Offer glut, Offer fulfillment and tracking.
Learning Objectives - In this module you will understand the customer journey and define customer experience. Learn about the benefits of having a good customer experience, How to run data-driven customer experience management programs, best practices around analytics in the customer experience management space and also understand best practices of customer experience in digital banking.
Topics - Customer journey and analytics, Customer experience processes, Customer trust principles, Analytics capabilities required for customer experience, Analytics capabilities required for customer satisfaction, Analytics for the end customer, Personal financial management, Technology shifts, Design thinking, Testing options, Digital customer experience sensors and actuators.
Learning Objectives - In this module you will understand how to run data driven upsell and cross sell programs. Learn about best practices of analytics in the upsell and cross sell space, tactics to increase customer penetration, approaches to Bancassurance perform a case study of an Indian bank and Chinese bank.
Topics - Upselling and cross selling processes, Tactics to increase customer penetration, "Incoming call is your best bet", Next best offer analytics, Case study: Card upgrade program, Case study: Cross selling credit cards to savings accounts, Case study: Cross Selling mutual funds to savings account customers, Cross sell between corporate and individual accounts, Bancassurance approaches.
Learning Objectives - Understand how to run data-driven retention and loyalty management programs, Approaches to building retention strategies, trends in social media marketing. Learn about best practices of analytics in the retention and loyalty management space. Undertake a case study of an Indian bank
Topics - Retention and loyalty processes, Factors affecting, Customer loyalty, Analytics capability for loyalty analytics, Attrition types and retention strategies, Case Study: Attrition model, Advocacy analytics, Social Media Marketing.
Learning Objectives - Understand practical challenges in implementing data driven programs. Learn about basic principles driving IT infrastructure of digital banking and also you will learn how to manage these challenges.
Topics - McKinsey core beliefs on big data, Data privacy, IT principles for digital banking, Architecture blocks for digital banking, "Know your business", Data preparation groundwork, "Analytics is more art than science", Common improvement areas at banks.
My experience with edureka about Python is much impressed, with such quality of the training. We get access to each day class recorded sessions after the live class. Edureka is very quick reactive towards the queries of each single user, they answer and follow-up to ensure you get the correct response to resolve your query. Online recording of the course is very useful as you can go back and refer at any time. You have access to course and materials for ever, which is really helpful. More over 24/7 quality support, which is very much important to any of us. I must thank to Edureka for giving such support. Thanks guys, cheerÃ¢â¬Â¦
Experience with Edureka is world class. I took 2 courses Informatica PowerCenter 9.x and Tableau Certification Training. I feel both the courses had extremely knowledgeable instructors, professional course delivery, recorded classes, great customer support and the access to needed tools at the comfort of your time and place (home). I have not seen such a value for money for anywhere in the world. I will keep taking many many courses with Edureka! Thank you for your help I am able to increase my billing rate and subject level expertise."
Edureka aptly named, gives the students a Eureka" Moment during the course. Learning is a world to explore and Edureka provides us with the navigation maps. I never for a minute felt that I am doing this course online away from the faculty and the staff."
Earlier I had taken training in different technologies from other institutes and companies but no doubt Edureka is completely different, First time in my carrier I have received such kind of training and support. They have really awesome instructors. The support persons are technically sound and I would like to appreciate their 24 x 7 support. I never seen such kind of support by other companies in India till now. When I had started training on Hadoop I do not have any idea of Java but their training structure is marvelous and they taught Java in very easy way and build up confidence in it. My training is still going on and it is about to finish and I would like to thanks Edureka to help me to find robust path of carrier with such a new and emerging technology of Big Data.
Edureka is providing the best software training I have seen in my 10 years of IT career. I have been an Edureka student for over one year now. Having completed courses such as AWS Architect Certification Training, DevOps Certification Training and Hadoop Administration. I must say Edureka has excellent course content for some of the latest software technologies and is suplimented by well experienced trainers. I am impressed by all the trainers I came across with edureka. Also Edureka provides unique training platform where each live session of the course is recorded and this can be played back unlimited times by the student and has lifetime access to these recordings. This is great way to learn and stay ahead.
I have been subscribing to Edureka's courses for almost a year now, primarily related to Big Data and Data analytics. These courses have helped me to gain that competitive edge which is required at the job. Also, their courses cover a breadth of topics and range from computer programming languages like Java to Data Visualisation. There is also constant updation done on these courses, and you can talk to their support staff at any time for any assistance. I found the faculties very knowledgeable, and all the courses that I enrolled in were delivered in a very detailed and professional manner. For any person looking for online training, I can recommend Edureka without hesitation.