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Digital Marketing Certification Training

Name: Digital Marketing Certification Training
Item: Digital Marketing Certification Training
Rating: 5

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Edureka's Digital Marketing online training will help you gain expertise in various digital marketing aspects such as Keyword Planning, SEO, Search Engine Marketing, Email Marketing, Affiliate Marketing, Social Media Marketing, and Google Analytics. This Digital Marketing Certification course is a gateway towards your career as Digital Marketeer.

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Why should you take Digital Marketing?

Businesses spend two-third of their advertising budget on digital channels (Gartner)

Digital Marketing industry is growing at a rate of 25-30% p.a., creating plenty of job opportunities

The average salary of a mid-level Digital Marketer in India is ₹8-30 LPA

Instructor-led Digital Marketing live online classes

Jan 30 ^th

Sat & Sun (5 Weeks) Weekend Batch

Filling Fast Timings - 10:00 AM to 01:00 PM (EST)

Mar 05 ^th

Fri & Sat (5 Weeks) Weekend Batch

Timings - 08:30 PM to 11:30 PM (EST)

Course Price at

359 399

ENROLL NOW PAY LATER

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Digital Marketing Curriculum

Introduction to Digital Marketing

Learning Objective: In this module, you will learn about different aspects of Digital Marketing and how they come together in a cohesive and effective Digital Marketing plan.

Topics:

What is digital marketing?
Evolution of digital marketing
Creating customer personas
Core concepts of digital marketing
Digital marketing lexicon and metrics

Hands-On/Demo:

Create a Customer Persona

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SEO 1: Keyword Planning and On-Page Optimization

Learning Objective: In this module, you will learn the science behind SEO and how to drive organic traffic to your website, along with how to do keyword research using tools and On-Page optimization.

Topics:

Importance of search digital
Sources of traffic to your site
Product discovery and how search engines work
What is SEO?
Keywords planning and best practices
Keyword research tools
On-page optimization (optimizing text, optimizing images using meta tags, URL structure, redirects, handling duplicate content, and more)

Hands-On/Demo:

SEO – Keyword Planning

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SEO 2: Off-Page Optimization

Learning Objective: : In this module, you will learn how to drive traffic to your website using Off-Page SEO techniques using tools such as Moz, SEOptimer, Google Search Console and more.

Topics:

What is Off-page SEO?
Off-site Link Building techniques
Google Search Console and Bing Webmaster Tool to improve off-page optimization
SEOptimer tool to track keyword rankings and link building outreach
Website design best practices for SEO

Hands-On/Demo:

MOZ SEO Tool, Google Search Console, Bing Webmaster, and SEOptimer

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Search Engine Marketing: Google Ads

Learning Objective: In this module, you will learn how to increase the visibility of your website using paid advertising.

Topics:

Introduction to Google Search Ads
Sources for paid traffic
Creating ads in Google Ads
Display advertising
Creating and managing your ad campaign

Hands-On/Demo:

Google Ads

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Email Marketing

Learning Objective: In this module, you will learn the importance of Email Marketing and how it can be leveraged to improve sales of your business, along with a demo of Mailchimp.

Topics:

Introduction to email marketing
Email marketing cycle
Building email list
Creating a lead magnet
Setting up a squeeze page
Tackling spam
Effective content strategies
Tips to improve conversion

Hands-On/Demo:

MailChimp

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Affiliate Marketing(Self-Paced)

Learning Objective: In this module, you will learn how you can increase traffic to your website through various Affiliate Marketing techniques.

Topics:

Introduction to Affiliate marketing
How Affiliate Marketing Works
Major Affiliate Marketing channels
How to set up and run Affiliate Marketing as a merchant/affiliate

Hands-On/Demo:

Amazon Associates

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Social Media Marketing 1: Facebook and Instagram

Learning Objective: In this module, you will learn how to leverage Facebook and Instagram to gain organic traffic to your website, and how to run paid ads on these platforms.

Topics:

Introduction to Facebook and Instagram
Creating a business profile on Facebook and Instagram
Best Practices for organic marketing on Facebook and Instagram
Creating paid ad campaigns on Facebook and Instagram

Hands-On/Demo:

Facebook Ads Manager

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Social Media Marketing 2: YouTube

Learning Objective: In this module, you will learn how to use the best video marketing platform, YouTube, to boost your Digital Marketing strategy.

Topics:

Introduction to YouTube
Creating a channel on YouTube
Best practices for YouTube channel
Different types of videos
Creating paid ad campaigns on YouTube
YouTube ad formats

Hands-On/Demo:

YouTube Ads

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Social Media Marketing 2: Twitter and LinkedIn

Learning Objective: In this module, you will learn how to leverage Twitter, the most popular microblogging site, to build your brand. In addition to this, we will cover how LinkedIn can be used to grow connections, generate leads, and become a thought leader.

Topics:

Introduction to Twitter and LinkedIn
Creating profiles on Twitter and LinkedIn
Best Practices for Twitter and LinkedIn
Creating paid ad campaigns on Twitter and LinkedIn

Hands-On/Demo:

Twitter and LinkedIn Ads

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Mastering Google Analytics 1

Learning Objective: In this module, you will learn the basics of Google Analytics, the importance of various dimensions and metrics and how they can impact your website, followed by how to set up goals and tracking website performance.

Topics:

Introduction to Google Analytics
Using Google Analytics to understand visitor behavior
Introduction to Landing Pages
Using Unbounce to create an effective landing page
Conversions and Goals
Ecommerce Analytics
Multichannel Funnels
Tracking website performance using Google Analytics
Tracking form submissions and clicks using events
Optimizing the overall campaign performance

Hands-On:

Google Analytics

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Mastering Google Analytics 2

Learning Objective: In this module, you will learn how to maximize your revenues using funnels and analytics.

Topics:

Introduction to Enhanced Ecommerce in Google Analytics
Learning from your competitors
Using tools for competitive analysis

Hands-On/Demo:

Google Analytics

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Creating an Integrated Digital Marketing Campaign(Self-Paced)

Learning Objective: In this module, you will learn how to create an integrated digital marketing campaign by mitigating the most common challenges faced by marketers.

Topics:

Importance of integrated digital marketing campaigns
Challenges in integrated digital marketing
Integrated digital marketing strategies
Examples of integrated digital marketing campaigns

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Digital Marketing Course Description

About Digital Marketing

Edureka's Digital Marketing Training is suitable for freshers or Middle and Senior Managers. This course will provide a strategic understanding of Digital Marketing. The participants will learn how Digital Marketing impacts brand and sales and the best practices, tools (such as Google Ads and Google Analytics), and techniques of Digital Marketing. This course will also cover how advertising works on the most popular social media channels – Facebook, Instagram, YouTube, Twitter, and LinkedIn. Attendees will also get to implement one project as they work through the training.

Why learn Digital Marketing?

Digital Marketing is growing exponentially around the world.
From being a part of the overall marketing mix, digital media has now become the center of every company's marketing plans.
As a manager, you need to know how digital media is affecting your company's branding and sales and how you can leverage Digital Marketing to stay ahead of the competition.

What are the objectives of our Digital Marketing Certification?

In this Digital Marketing Certification Training Course at Edureka, you will:

Gain a strategic understanding of Digital Marketing
Understand how to use it for branding and sales
Learn best practices, tools, and techniques of SEO
Master Search Engine Marketing using Google Ads
Understand Email Marketing and work with industry-standard tools such as Mailchimp
Learn how Affiliate Marketing works
Become well-versed with marketing on top social media channels – Facebook, Instagram, YouTube, Twitter, and LinkedIn
Master Google Analytics for tracking and reporting of Digital Marketing campaigns
Know how to create and run an Integrated Digital Marketing campaign

Who should go for this Digital Marketing Certification Course?

The following professionals can go for this course:

Freshers who want to make a career in Digital Marketing
This course is a solid foundation for middle and senior managers to understand how to leverage the power of Digital Marketing to build a brand and grow sales

What are the prerequisites for this Digital Marketing Certification Course?

If you have some Marketing knowledge and are familiar with the Internet, this course is for you.

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Certification

Edureka’s Digital Marketing Professional Certificate Holders work at 1000s of companies like

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Digital Marketing Professional

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The Certificate ID can be verified at www.edureka.co/verify to check the authenticity of this certificate

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Testimonial Reviews

Hamza Khan

Awesome training. Very helpful and understanding institute with all candidates. I'm going to go ahea ... Read More

Ephraim Azia Egha

Course content industry based and instructor real proven professionals. The support team ready to pi ... Read More

Amar JyotiAssistant Vice President at Oku Tech

Awesome learning experience. Must recommended course for all digital marketers.

Supreeth Garla

I had enrolled for Digital Marketing course. I must say that the support team was very helpful right ... Read More

Tejinder SinghPGDCA, MSc(IT), MCA, M-tech(IT), Phd(CS)*, Lecturer, Baba Farid College, Punjab

There is a plethora of online training material available for Android; the reason I chose Edureka is ... Read More

Rupali SharmaProject Manager | PMP Certified | Virginia

I would definitely like to give more than 5 stars to Edureka, i have been associated with more than ... Read More

Video Reviews

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Sriram speaks about his learning experience with Edureka and how our Hadoop training helped him execute his Big Data project efficiently.

Sabari Abhilash shares his Digital Marketing course experience and how it helped him upgrade his skill-sets to keep up with the changing digital landscape.

Vinayak shares his Edureka learning experience and how our Big Data training helped him achieve his dream career path.

Shyam speaks about his learning experience with Edureka and how our DevOps Certification Training gave him the confidence to make a career shift.

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Digital Marketing Project

What are the system requirements for our Digital Marketing Course?

Any computer with 3 GB RAM and a processor better than Core-2 duo

How will I execute the practicals?

The following tools will be used to execute practicals in this course. We will demonstrate how to access and work with each of these tools during the live classes and also provide step-by-step guidance in the course material, which will be available to you on the LMS.

Google Analytics
Google Search Console
Google Ads
Google Keyword Planner
Soovle – Keyword research
Moz Tool
HubSpot customer persona creator
Mailchimp – Email marketing
Unbounce – Landing Pages
SEMRush – Competitive intelligence
Facebook Ads
YouTube Ads
LinkedIn Ads
Instagram Ads
Twitter Ads

Which Case Studies will be part of this course?

In each session, learners will learn one aspect of Digital Marketing. After the sessions, they will be given a case study, scenario, or task related to that topic to create a Digital Marketing plan. For example, after we cover social media, learners will select appropriate social media channel for the given scenario and create a strategy for targeting that channel.

Which Project will be part of this course?

The final certification project will involve creation of a complete digital marketing plan for one of the Edureka courses. You will use the tools and techniques used in the course to develop the plan, which will include everything from SEO and search engine marketing to social media and email marketing.

Digital Marketing Features

Instructor-led Live Sessions

30 Hours of Online Live Instructor-led Classes. Training Schedule: 10 sessions of 3 hours each.

Assignments

Each class will be followed by practical assignments.

Lifetime Access

You will get lifetime access to LMS where presentations, quizzes, installation guides & class recordings are available.

24 x 7 Expert Support

We have a lifetime 24x7 online support team to resolve all your technical queries, through a ticket based tracking system.

Certification

Successfully complete your final course project and Edureka will certify you as a Digital Marketing Professional.

Forum

We have a community forum for our learners that further facilitates learning through peer interaction and knowledge sharing.

FAQ

What if I miss a class?

You will never miss a lecture at Edureka! You can choose either of the two options:

View the recorded session of the class available in your LMS.
You can attend the missed session, in any other live batch."

What if I have queries after I complete this course?

Your access to the Support Team is for lifetime and will be available 24/7. The team will help you in resolving queries, during and after the course.

How soon after Signing up would I get access to the Learning Content?

Post-enrolment, the LMS access will be instantly provided to you and will be available for lifetime. You will be able to access the complete set of previous class recordings, PPTs, PDFs, assignments. Moreover the access to our 24x7 support team will be granted instantly as well. You can start learning right away.

Is the course material accessible to the students even after the course training is over?

Yes, the access to the course material will be available for lifetime once you have enrolled into the course.

Can I attend a demo session before enrollment?

To maintain quality standards, we have a limited number of participants in a live session. So, unfortunately, participation in a live class without enrolment is not possible. However, you can go through the sample class recording and to get a clear understanding about how the classes are conducted, the quality of instructors, and the level of interaction in the class.

Who will be the instructor?

All instructors at Edureka are senior industry practitioners, with at least 10-12 years of relevant experience. They are subject matter experts who are trained by Edureka to provide an impeccable learning experience to our learners across the globe.

View course curriculum

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Structure your learning and get a certificate to prove it.

Digital Marketing Certification Training

Why should you take Digital Marketing?

Instructor-led Digital Marketing live online classes

Financing Options

Digital Marketing Curriculum

Introduction to Digital Marketing

SEO 1: Keyword Planning and On-Page Optimization

SEO 2: Off-Page Optimization

Search Engine Marketing: Google Ads

Email Marketing

Affiliate Marketing(Self-Paced)

Social Media Marketing 1: Facebook and Instagram

Social Media Marketing 2: YouTube

Social Media Marketing 2: Twitter and LinkedIn

Mastering Google Analytics 1

Mastering Google Analytics 2

Creating an Integrated Digital Marketing Campaign(Self-Paced)

Digital Marketing Course Description

About Digital Marketing

Why learn Digital Marketing?

What are the objectives of our Digital Marketing Certification?

Who should go for this Digital Marketing Certification Course?

What are the prerequisites for this Digital Marketing Certification Course?

Testimonial Reviews

Video Reviews

Digital Marketing Project

What are the system requirements for our Digital Marketing Course?

How will I execute the practicals?

Which Case Studies will be part of this course?

Which Project will be part of this course?

Digital Marketing Features

Instructor-led Live Sessions

Assignments

Lifetime Access

24 x 7 Expert Support

Certification

Forum

FAQ

What if I miss a class?

What if I have queries after I complete this course?

How soon after Signing up would I get access to the Learning Content?

Is the course material accessible to the students even after the course training is over?

Can I attend a demo session before enrollment?

Who will be the instructor?

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