Digital Marketing Certification Training

Edureka's Digital Marketing online training will help you gain expertise in various digital Media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing and Google Analytics. 


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Why this course ?

  • Digital Marketing Industry Worth $62 Billion - The Wall Street Journal
  • Demand for digital marketing professionals will rise by 38% every year - Mondo.com
  • One of the hottest skill in the market - Inc Magazine
  • 3K + satisfied learners. Reviews

Instructor-led live online classes

03

Nov
Fri - Sat ( 6 Weeks )
10:30 PM - 01:00 AM ( EDT )
10% Off
19995
17995

Edureka For Business

Train your employees with exclusive batches and offers and track your employee's progress with our weekly progress report.

Instructor-led Live Sessions

30 Hours of Online Live Instructor-led Classes. Weekend class : 12 sessions of 2.5 hours each.

Real-life Case Studies

Develop Digital Marketing strategy and implemen a plan for a B2B or B2C product.

Assignments

Every class will be followed by practical assignments which aggregates to minimum 40 hours.

Lifetime Access

Lifetime access to Learning Management System (LMS) which has class presentations, quizzes, installation guide & class recordings.

24 x 7 Expert Support

Lifetime access to our 24x7 online support team who will resolve all your technical queries, through ticket based tracking system.

Certification

edureka! certifies you as 'Digital Marketing Professional' based on your project performance, reviewed by our expert panel.

Forum

Access to global community forum for all our users that further facilitates learning through peer interaction and knowledge sharing.

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 Vishal Srivastava 

 MBA-ISB, Hyderabad 

 B.Tech-IIT, Roorkee 

 Co-Founder, Trainedge Consulting Pvt Ltd 

 He is an entrepreneur, digital marketer, marketing consultant  to startups, author and speaker. He has over 20 years of  experience in entrepreneurship, management consulting and  Digital Marketing. He has been successfully running his  business since 2005 and has advised several startups in India  and US. He  has worked with companies such as KPMG, Deloitte, Tata Steel and iGATE. Vishal has a Bachelors in Engineering from IIT Roorkee and MBA from ISB. He is Google, Bing and HubSpot certified.

LinkedIn Profile

About the Course


Edureka's Digital Marketing training is suitable for freshers or any Middle & Senior Managers, this course will provide a strategic understanding of Digital Marketing. The participants will learn how Digital Marketing impacts brand & Sales, Best practices in Digital Marketing, tools & techniques. This course will also cover planning, Budgeting, Reporting and Tracking mechanisms for Digital Marketing. Attendees will also get to implement one project as they work through the Training.


After the completion of the Digital Marketing Training at Edureka, you will be able to: 


1. Get strategic understanding of Digital Marketing 

2. Understand how to use it for branding and sales 

3. Understand its advantages & limitations 

4. Become familiar with Best Practices, Tools & Technologies 

5. Blend digital with offline marketing 

6. Plan & manage digital marketing budget 

7. Manage Reporting & Tracking Metrics 

8. Understand the future of Digital Marketing and prepare for it

Digital Marketing is experiencing exceptional growth around the world. From being a part of the overall marketing mix, digital media has now become the main focus of every company's marketing plans. As a manager, you need to know how digital media is affecting your company's branding & sales and how you can leverage to stay ahead of competition.

This course is a solid foundation for middle and senior managers to understand how to leverage the power of Digital Marketing to build brand and grow sales.

Knowledge in Marketing and familiar with Internet.

Learning Objectives - In this module, you will learn about different aspects of Digital Marketing and how they come together in a cohesive and effective Digital Marketing plan. 

Topics - Introduction to Digital Marketing, The 4-Cs of Digital Marketing, Customer Persona, Comparing digital and offline marketing, Introduction to Google Analytics and Webmaster tools, Introduction to sales funnels. 

Handouts

→ Common Ecommerce terminology Customer Persona template

Learning Objectives - In this module you will learn about science behind SEO and how to drive Traffic to your website using Keyword planning. 

Topics - Introduction to SEO, Inbound Vs Outbound traffic, Keyword Planning, Domain Authority, Page Authority, Using Moz Toolbar Handout List of Keyword research tools Keyword research plan.

Handouts 

→ List of Keyword research tools 

→ Keyword research plan

Learning Objectives - In this module you will understand about driving organic traffic to your website and also learn about webmaster tool which helps On-Page SEO. 

Topics - Understanding how Google search works, On-Page SEO, Optimizing Text, Optimizing Images Using Meta Tags, URL Structure, Redirects, Handling duplicate content, Site Speed, Using Webmaster tool for On Page SEO. 

Handout 

→ Tools to be used for On-Page SEO

Learning Objectives - In this module you will understand about driving traffic to your website using Off Page SEO like Link Building and other Off Page techniques. 

Topics - Off Page SEO, Link Building Technique, How to get Backlinks, How to build content for Backlinks, Using media and PR for Backlinks, Internal Linking, Using Webmaster for Off Page SEO, Using SEO Powersuite to track keyword Ranking. 

Handouts  

→ Summary of link building techniques

Learning Objectives - In this module, you will learn how to leverage Social Media to gain organic traffic to your website. 

Topics - Introduction to Social Media, How to get referral traffic from other sites, How to get Social Media referral traffic, Driving referral traffic from Facebook, Driving referral traffic from LinkedIn, Driving referral traffic from YouTube, Driving referral traffic from Twitter, Other sources of Organic traffic. 

Handouts 

→ Social Media Engagement guide 

→ Using Audience and Acquisition reports in GA.

Learning Objectives -  In this module, you will learn how to leverage Social Media to gain paid traffic to your website. 

Topics - Running ads on Facebook, LinkedIn, YouTube and Twitter. Using URL tagging and Google Analytics to track these paid campaigns. 

Handouts

Social ads best practices

Learning Objectives - In this module, you will learn how to increase the visibility of your website using paid advertising. 

Topics - Introduction to Google search ads, Sources for paid traffic, Creating Ads in Google AdWords, Display advertising, Creating and Managing your Ad Campaign. 

Handouts 

→ Search ads best practices

Learning Objectives - In this module you will learn the importance of Email Marketing and how it can be leveraged to improve sales of your business. 

Topics - Introduction to Email Marketing, Email Marketing Cycle, Building Email List, Creating a lead magnet, Setting up a squeeze page, Tackling spam, Effective Content strategies, Tips to improve conversion. 

Handouts

→ Email Marketing Handbook

Learning Objectives - In this module you will learn how you can increase traffic to your website through various Affiliate Marketing techniques. 

Topics - Introduction to Affiliate marketing, How Affiliate Marketing Works, Major Affiliate Marketing channels, How to set up and run Affiliate Marketing, Making money from Affiliate Marketing as a blogger. 

Handouts

→ Affiliate Marketing best practices

Learning Objective -  In this module, you will learn the basics of Google Analytics, you'll learn about the importance of various dimensions & metrics and how they can impact your website. 

Topics - Introduction to Google Analytics, Introduction to sales funnel, Using Google Analytics to understand visitor behavior, Heat Maps, Introduction to Landing Pages, Using Unbounce to create an effective landing page. 

Handouts

→ Sample sales funnels 

→ Landing page creation guide

Learning Objectives - In this module, you will learn about setting up goals and tracking website performance using Google Analytics

Topics - Conversions & Goals, Ecommerce Analytics, Multi Channel Funnels, Adwords Analytics, Tracking website performance using Google Analytics, Tracking form submissions and clicks using events, Optimizing the overall campaign performance. 

Handouts

→ How to setup and track E Commerce 

→ How to setup and use events

Learning Objectives - In this module, you will learn about, how to maximize your revenues using funnels and analytics.

Topics - Introduction to Enhanced Ecommerce in Google Analytics, Learning from your competitors, Using Tools for competitive analysis. 

Handouts

→ How to setup enhanced ecommerce 

→ Using Enhanced ecommerce reports 

→ Competition Analysis template

You will never miss a lecture at edureka! You can choose either of the two options:
  • View the recorded session of the class available in your LMS.
  • You can attend the missed session in any other live batch.
edureka is committed to provide you an awesome learning experience through world-class content and best-in-class instructors. We will create an ecosystem through this training, that will enable you to convert opportunities into job offers by presenting your skills at the time of an interview. We can assist you in resume building and also share important interview questions once you are done with the training. However, please understand that we are not into job placements.
We have limited number of participants in a live session to maintain the Quality Standards. So, unfortunately participation in a live class without enrolment is not possible. However, you can go through the sample class recording and it would give you a clear insight about how are the classes conducted, quality of instructors and the level of interaction in the class.
All instructors at edureka are senior industry practitioners with minimum 10 - 12 years of relevant IT experience. They are subject matter experts who trained by edureka to provide impeccable learning experience to all our global users.
You can Call us at +91 90660 20867 /1844 230 6362 ( US Tollfree ) OR Email us at sales@edureka.co . We shall be glad to assist you. 
Develop Digital Marketing strategy and implementation plan for a B2B or B2C product. Learners will select a product of their choice, most likely one of their own products or service. In each session, they will learn one aspect of Digital Marketing. After the sessions, they will include it as an element in their Digital Marketing plan. For example, after we cover social media, learners will select appropriate social media channel for their product and create a strategy for targeting that channel.
Any computer with 3 GB RAM and a processor better than Core-2 duo should be fine 
We will help you install the below tools for your practicals

1. Google Analytics 
2. Google Webmaster Tools 
3. Google Adwords 
4. Google Keywords planer 
5. Soovle – keyword research 
6. Moz Tool bar – keyword research 
7. Moz Open Site Explorer – SEO 
8. SEO Powersuite – Tracking keyword rankings and link building 
9. AHrefs – Free version – SEO 
10. HubSpot customer persona creator 
11. Mailchimp – email marketing 
12. Unbounce – Landing Pages 
13. SEMRush – competitive intelligence

  • Once you are successfully through the project (Reviewed by a edureka expert), you will be awarded with edureka’s Digital Marketing Professional certificate.
  • edureka certification has industry recognition and we are the preferred training partner for many MNCs including e.g. Cisco, Ford, Mphasis, Nokia, Wipro, Accenture, IBM, Philips, Citi, Ford, Mindtree, BNYMellon etc

Digital Marketing Certification Training