Digital Marketing Industry Worth $62 Billion - The Wall Street Journal
Demand for digital marketing professionals will rise by 38% every year - Mondo.com
One of the hottest skill in the market - Inc Magazine
|23 rd Feb||
|12 th Apr||
|18 th May||
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Learning Objectives - In this module, you will learn about different aspects of Digital Marketing and how they come together in a cohesive and effective Digital Marketing plan.
Topics - Introduction to Digital Marketing, The 4-Cs of Digital Marketing, Customer Persona, Comparing digital and offline marketing, Introduction to Google Analytics and Webmaster tools, Introduction to sales funnels.
→ Common Ecommerce terminology Customer Persona template
Learning Objectives - In this module you will learn about science behind SEO and how to drive Traffic to your website using Keyword planning.
Topics - Introduction to SEO, Inbound Vs Outbound traffic, Keyword Planning, Domain Authority, Page Authority, Using Moz Toolbar Handout List of Keyword research tools Keyword research plan.
→ List of Keyword research tools
→ Keyword research plan
Learning Objectives - In this module you will understand about driving organic traffic to your website and also learn about webmaster tool which helps On-Page SEO.
Topics - Understanding how Google search works, On-Page SEO, Optimizing Text, Optimizing Images Using Meta Tags, URL Structure, Redirects, Handling duplicate content, Site Speed, Using Webmaster tool for On Page SEO.
→ Tools to be used for On-Page SEO
Learning Objectives - In this module you will understand about driving traffic to your website using Off Page SEO like Link Building and other Off Page techniques.
Topics - Off Page SEO, Link Building Technique, How to get Backlinks, How to build content for Backlinks, Using media and PR for Backlinks, Internal Linking, Using Webmaster for Off Page SEO, Using SEO Powersuite to track keyword Ranking.
→ Summary of link building techniques
Learning Objectives - In this module, you will learn how to leverage Social Media to gain organic traffic to your website.
Topics - Introduction to Social Media, How to get referral traffic from other sites, How to get Social Media referral traffic, Driving referral traffic from Facebook, Driving referral traffic from LinkedIn, Driving referral traffic from YouTube, Driving referral traffic from Twitter, Other sources of Organic traffic.
→ Social Media Engagement guide
→ Using Audience and Acquisition reports in GA.
Learning Objectives - In this module, you will learn how to leverage Social Media to gain paid traffic to your website.
Topics - Running ads on Facebook, LinkedIn, YouTube and Twitter. Using URL tagging and Google Analytics to track these paid campaigns.
→ Social ads best practices
Learning Objectives - In this module, you will learn how to increase the visibility of your website using paid advertising.
Topics - Introduction to Google search ads, Sources for paid traffic, Creating Ads in Google AdWords, Display advertising, Creating and Managing your Ad Campaign.
→ Search ads best practices
Learning Objectives - In this module you will learn the importance of Email Marketing and how it can be leveraged to improve sales of your business.
Topics - Introduction to Email Marketing, Email Marketing Cycle, Building Email List, Creating a lead magnet, Setting up a squeeze page, Tackling spam, Effective Content strategies, Tips to improve conversion.
→ Email Marketing Handbook
Learning Objectives - In this module you will learn how you can increase traffic to your website through various Affiliate Marketing techniques.
Topics - Introduction to Affiliate marketing, How Affiliate Marketing Works, Major Affiliate Marketing channels, How to set up and run Affiliate Marketing, Making money from Affiliate Marketing as a blogger.
→ Affiliate Marketing best practices
Learning Objective - In this module, you will learn the basics of Google Analytics, you'll learn about the importance of various dimensions & metrics and how they can impact your website.
Topics - Introduction to Google Analytics, Introduction to sales funnel, Using Google Analytics to understand visitor behavior, Heat Maps, Introduction to Landing Pages, Using Unbounce to create an effective landing page.
→ Sample sales funnels
→ Landing page creation guide
Learning Objectives - In this module, you will learn about setting up goals and tracking website performance using Google Analytics
Topics - Conversions & Goals, Ecommerce Analytics, Multi Channel Funnels, Adwords Analytics, Tracking website performance using Google Analytics, Tracking form submissions and clicks using events, Optimizing the overall campaign performance.
→ How to setup and track E Commerce
→ How to setup and use events
Learning Objectives - In this module, you will learn about, how to maximize your revenues using funnels and analytics.
Topics - Introduction to Enhanced Ecommerce in Google Analytics, Learning from your competitors, Using Tools for competitive analysis.
→ How to setup enhanced ecommerce
→ Using Enhanced ecommerce reports
→ Competition Analysis template
Edureka's Digital Marketing training is suitable for freshers or any Middle & Senior Managers, this course will provide a strategic understanding of Digital Marketing. The participants will learn how Digital Marketing impacts brand & Sales, Best practices in Digital Marketing, tools & techniques. This course will also cover planning, Budgeting, Reporting and Tracking mechanisms for Digital Marketing. Attendees will also get to implement one project as they work through the Training.
1. Get strategic understanding of Digital Marketing
2. Understand how to use it for branding and sales
3. Understand its advantages & limitations
4. Become familiar with Best Practices, Tools & Technologies
5. Blend digital with offline marketing
6. Plan & manage digital marketing budget
7. Manage Reporting & Tracking Metrics
8. Understand the future of Digital Marketing and prepare for it
Digital Marketing is experiencing exceptional growth around the world. From being a part of the overall marketing mix, digital media has now become the main focus of every company's marketing plans. As a manager, you need to know how digital media is affecting your company's branding & sales and how you can leverage to stay ahead of competition.
This course is a solid foundation for middle and senior managers to understand how to leverage the power of Digital Marketing to build brand and grow sales.
Knowledge in Marketing and familiar with Internet.
Awesome learning experience. Must recommended course for all digital marketers.
I had enrolled for Digital Marketing course. I must say that the support team was very helpful right from counseling time to finish of the course. Course was very well structured and easy to understand. Lot of practical oriented concepts. Thank you Edureka. looking forward for other courses.
I was taking a course for Data Visualization with Tableau , and had wonderful experience with edureka, The instructors are well presentable and dedicated and have gone extra mile to provide the insights for the course. The instructor had done a great job to explain each and every feature with a real life example and provided hands on live examples during the sessions. Very well done edureka, I am willing to take some courses from you in near future and thanks you for making my learning experience knowledgeable and enjoyable. Definitely worth the effort and good value for money.
Awesome faculty. Awesome explanation on topics. I really appreciate Edureka Support team. They are really doing a fantastic job. All my queries were answered in no time. I also approached your support team for a change in class and the instructor. They allowed me to choose instructor of my choice and now my learning is much at its peak. Thanks to one and all sitting out there in the support team. They even provide a prompt response during weekends. That's a good feature. We professionals get time only during the weekend to focus on studies and when we do so we get stuck into problems; but no way have we had a good Edureka support Team. Thanks once again.
I have taken two courses (Informatica and Teradata) through Edureka. I think this is best online training platform that I had ever taken. I am very happy for getting trained from EDUREKA. The overall course is very much organized (Awesome). All the labs were on real time solution. After the training, I was confident to pursue my career in informatica and with a month I got a full time opportunity as a informatica developer. There was separate interview preparation session which really helps me to crack the informatica interview. Next, I am planning to take Big Data class. My overall experience with the edureka was awesome. I highly recommend everyone to join Edureka whoever is interested in learning online. Thank you Edureka!!
I had attended a couple of demo session with other training institutes before joining Edureka. I can safely say Edureka is one of the best training company. They have good trainers with excellent communication skills. Edureka has a very good support team which is always ready to help you out (haven't seen this with other). The classes happen over the weekend. The marketing team is extremely flexible and understanding. Happy learning :)