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Artificial Intelligence (AI) in Marketing Course

Artificial Intelligence (AI) in Marketing Course
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    Live Online Classes starting on 29th Jun 2024
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    Instructor-led AI Marketing live online Training Schedule

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    Why enroll for Artificial Intelligence (AI) in Marketing Course?

    pay scale by Edureka courseBloomberg Intelligence reported that market size for Generative AI is poised to reach $1.3 Trillion by 2032.
    IndustriesAs per the Salesforce survey over 1000 marketers, 55% are already using Generative AI, & additional 22% plan to use it very soon.
    Average Salary growth by Edureka courseOver 80% of executives in the business and consumer space expect their businesses to use AI automation by 2025.

    Artificial Intelligence in Marketing Training Benefits

    As per a recent report by Bloomberg, the market for generative AI is expected to reach $1.3 trillion by 2032, and the World Economic Forum's "The Future of Jobs Report 2020" projects that AI will displace 85 million jobs worldwide by 2025. Enroll in this course to acquire key skills in AI-powered marketing campaigns to stand out in the job market and gain a strategic advantage in the industry.
    Annual Salary
    Marketing Manager average salary
    Hiring Companies
     Hiring Companies
    Want to become a Marketing Manager?
    Annual Salary
    Performance Marketing Specialist average salary
    Hiring Companies
     Hiring Companies
    Want to become a Marketing Manager?
    Annual Salary
    Marketing Executive average salary
    Hiring Companies
     Hiring Companies
    Want to become a Marketing Manager?

    Why Artificial Intelligence (AI) in Marketing Course from edureka

    Live Interactive Learning

    Live Interactive Learning

    • World-Class Instructors
    • Expert-Led Mentoring Sessions
    • Instant doubt clearing
    Lifetime Access

    Lifetime Access

    • Course Access Never Expires
    • Free Access to Future Updates
    • Unlimited Access to Course Content
    24x7 Support

    24x7 Support

    • One-On-One Learning Assistance
    • Help Desk Support
    • Resolve Doubts in Real-time
    Hands-On Project Based Learning

    Hands-On Project Based Learning

    • Industry-Relevant Projects
    • Course Demo Dataset & Files
    • Quizzes & Assignments
    Industry Recognised Certification

    Industry Recognised Certification

    • Edureka Training Certificate
    • Graded Performance Certificate
    • Certificate of Completion

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    About your Artificial Intelligence (AI) in Marketing Course

    Skills Covered in AI Marketing Course

    • skillCrafting Effective Prompts
    • skillWorking with AI Tools
    • skillStreamlining Content Creation
    • skillStrategic Decision Making
    • skillDesigning Marketing Campaigns
    • skillPredictive Analytics for Marketing

    Tools Covered in AI Marketing Course

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    Artificial Intelligence Marketing Course Curriculum

    Curriculum Designed by Experts

    AdobeIconDOWNLOAD CURRICULUM

    Generative AI and Prompting for Marketers

    16 Topics

    Topics:

    • Overview of Generative AI
    • Generative AI Models: GANs and VAEs
    • Overview of ChatGPT and OpenAI
    • Applications of Generative AI in Markeing
    • Integrating AI into the modern marketing toolkit
    • Leveraging ChatGPT for Productivity
    • Introduction to Prompt Engineering
    • Prompt Design Strategies
    • Types of Prompting
    • Generating compelling text through effective prompt writing
    • Critically evaluating and tweaking AI-generated content
    • Streamlining content creation with AI prompts
    • Saving valuable time with AI prompt crafting
    • Evaluating and improving AI-generated content
    • Leveraging AI prompts and strategies for enhanced marketing effectiveness
    • How to Get Better Responses from ChatGPT

    skillHands-on:

    • Implementing Prompt Engineering for Different Marketing Scenarios

    skillSkills You Will Learn:

    • Prompt Engineering for Marketers
    • Crafting Effective Prompts

    Designing Marketing Assets with AI Tools

    14 Topics

    Topics:

    • Introduction to Midjourney
    • Midjourney Working Principles
    • Midjourney Applications
    • Midjourney Account Setup
    • Navigating the Midjourney Interface
    • Midjourney Subscription
    • Midjourney Version
    • Commands
    • Parameters
    • Image Prompts through ChatGPT
    • Multi Prompts through ChatGPT
    • Aspect Ratios
    • Upscalers
    • Understanding Image Size

    skillHands-on:

    • Creating Midjourney Account
    • Navigating the Midjourney Interface
    • Effective Prompting
    • Manipulating Image Sizes and Ratios

    skillSkills You Will Learn:

    • Working with Midjourney
    • Effective Prompting

    Leveraging Generative AI for Marketing

    16 Topics

    Topics:

    • Intro to E-commerce with AI
    • Fundamentals of Marketing Analytics
    • Product Research with ChatGPT
    • Nuanced customer experiences with AI
    • Leveraging AI for Campaing Designing
    • AI-powered email campaigning
    • Personalization in marketing with AI
    • Customer Segmentation and Targeting
    • Search Engine Optimization
    • Optimizing keywords and link building
    • Content Generation and Optimization
    • Techniques to Improve Marketing Strategies
    • Performance Marketing through Generative AI
    • Techniques for image augmentation to enhance visual assets
    • Transform Marketing with AI tools
    • Elevate Campaigns with AI

    skillHands-on:

    • Designing Marketing Campaigns with AI

    skillSkills You Will Learn:

    • AI-powered Marketing Campaign Design

    AI Marketing Insights for Strategic Decision Making

    12 Topics

    Topics:

    • Personalization and prediction in AI marketing
    • Predictive analytics in marketing
    • Forecasting consumer behavior with AI
    • Finding market opportunities with AI
    • Tailoring pricing and campaigns with AI
    • Vast data processing abilities of AI
    • Providing actionable insights with AI
    • Making informed and strategic marketing decisions with AI
    • Transformation of marketing with AI
    • AI in Pricing Optimization and Sales Prediction
    • Anticipating Future Trends
    • Ethical Considerations and Responsible AI Practices in Marketing

    skillHands-on:

    • Predictive Analytics for Marketers
    • Forecasting consumer behavior with AI

    skillSkills You Will Learn:

    • Predictive Analytics
    • Strategic Decision Making

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    AI in Marketing Course Details

    What is Artificial Intelligence (AI) in Marketing Course?

    This AI marketing course explores the impact of AI on marketing strategies, including Generative AI, ChatGPT, and Midjourney. Participants learn content creation, productivity enhancement, and campaign crafting using AI tools. Hands-on exercises cover prompt engineering, image manipulation, and AI-powered campaign design. The curriculum includes predictive analytics, personalized marketing, and ethical considerations. Learners gain skills in AI-driven insights and decision-making for revolutionizing marketing with AI.

      What are the learning outcomes of this AI in Marketing Course?

      Upon completing the AI Marketing Course, participants will attain the following learning outcomes:
      • Gain a thorough understanding of Generative AI concepts, including its applications and relevance within the marketing industry.
      • Enhance ability to analyze and create prompts, and assess AI-generated outputs.
      • Enhance marketing tactics and customize customer interactions using AI technology.
      • Utilize AI tools for efficient performance tracking and analytics in your reporting.
      • Understand the ethical considerations and best practices for integrating Generative AI technologies into marketing operations.

      Why take up this AI Powered Marketing Course?

      Enrolling in the Artificial Intelligence Marketing Course empowers professionals to create innovative and captivating content on a massive scale by automating processes like advertising and content creation. With AI marketing certification course, professionals can use generative AI to automate tasks that previously required human intervention, greatly increasing productivity and saving valuable time. Furthermore, certified professionals are adept at using data to personalize product recommendations and improve customer experiences. They continually refine their skill sets through adaptive learning in order to better meet the needs of each individual client and remain in line with changing market trends.

        Who should take up this AI Marketing Course?

        This course is tailored for:
        • Marketing Manager
        • Marketing Executives
        • Product Manager
        • Designers
        • Business Professionals
        • Program head or Project head
        • Portfolio Strategists
        • Small business owners are exploring the integration of AI in their marketing campaigns for optimization.
        • Marketing professionals are looking to improve their strategies with AI tools.
        • Individuals want to understand AI's role in marketing and its impact on results.

        What are the prerequisites for this AI in Marketing Course?

        The prerequisites for this AI Marketing are a basic understanding of AI fundamentals, familiarity with marketing operations and decision-making processes, knowledge of managerial functions, and experience in creating marketing strategies.

          What are the system requirements for this Artificial Intelligence Marketing Course?

          The system requirements for an AI Marketing Course include:
          • A laptop or desktop computer with a minimum of 8 GB RAM with Intel Core-i3 and above processor to run NLP and machine learning models is required.
          • Stable and high-speed internet connection is necessary for accessing online course materials, videos, and software.

          How will I execute the practicals in this AI for Marketing Course?

          Practicals for this AI in marketing course will be implemented using Python, VS Code and Jupyter Notebook. Detailed step-by-step installation guides are available on the LMS. In case you come across any doubt, the 24*7 support team will promptly assist you.

            AI Marketing Certification Course Projects

             certification projects

            Automating Campaign Management for Enhanced ROI

            Traditional marketing campaign management processes are often time-consuming, manual, and lack real-time optimization capabilities.In order to maximize return on investment (ROI)....
             certification projects

            AI-Enabled Interactive Virtual Shopping Assistant

            Traditional e-commerce experiences often lack the personalized and immersive nature of in-store shopping, leading to lower engagement and conversion rates. Furthermore, clients c....

            Artificial Intelligence (AI) in Marketing Certification

            To unlock Edureka’s Artificial Intelligence Marketing Course completion certificate, you must ensure the following: 
            • Completely participate in this Artificial Intelligence (AI) in Marketing Course. 
            • Evaluation and completion of the quizzes and projects listed.
            The Artificial Intelligence Marketing Certification enhances the value of your credentials by confirming your expertise in this fast-developing area. It offers learners a comprehensive understanding of Generative AI principles and practical skills development, enabling them to leverage cutting-edge technologies like ChatGPT and Midjourney for various tasks such as product research, listing optimization, customer support, and image enhancement.This AI Marketing certification boosts your credibility and attractiveness to the market, creating pathways for career growth in Marketing or related positions within different industries.
            After completing the AI Marketing Certification Course, you will qualify for various job opportunities in the artificial intelligence field. These positions encompass roles such as:

            • Market Research Analyst 
            • Customer Analytics 
            • Demand Forecast Engineer 
            • Marketing Manager 
            • AI Researcher 
            • Marketing Executive 
            • Performance Marketing Specialist 
            • Content Creators 
            • Product Manager 
            Equipped with your newfound expertise in generative AI, you can actively contribute to cutting-edge projects, research initiatives, and innovation spanning across diverse industries.
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            AI Marketing Course FAQs

            What is Generative AI, and how does it relate to marketing analytics?

            Generative AI refers to AI techniques that are capable of generating new content, such as images, text, or music. In marketing analytics, Generative AI can be used to create personalized content, predict consumer behavior, and optimize marketing strategies.

            What skills and knowledge will I gain from this AI marketing course?

            This marketing AI course will equip you with an understanding of Generative AI's potential in marketing analytics, methodologies and techniques for leveraging Generative AI in marketing strategies, and ethical considerations for responsible data handling and privacy protection.

            Will I get placement assistance after completing this Artificial Intelligence Marketing Course?

            To help you in this endeavor, we have added a resume builder tool in your LMS. Now, you will be able to create a winning resume in just 3 easy steps. You will have unlimited access to use these templates across different roles and designations. All you need to do is, log in to your LMS and click on the "create your resume" option.

            Who are the instructors for AI in Marketing Course?

            All the instructors at edureka are practitioners from the Industry with a minimum of 10-12 years of relevant IT experience. They are subject matter experts and are trained by edureka to provide an awesome learning experience to the participants.

            What if I have more queries after completion of the AI Marketing Course?

            Just give us a CALL at +91 98702 76459/1844 230 6365 (US Tollfree Number) OR email at sales@edureka.co.

            What if I miss a class on AI for Marketing Course?

            You will never miss a lecture at Edureka! You can choose either of the two options: 
            • View the recorded session of the class available in your LMS. 
            • You can attend the missed session, in any other live batch.
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