Alumni Status Mentoring by IMT Ghaziabad Professors Certificate from IMT Ghaziabad
Resume Building Mock Interviews
200+ Hours of Live Classes 15+ Case studies Live Industry Projects
Digital Marketing is pacing at a healthy 33.5% compound annual growth rate between now and 2022
India's Digital Marketing industry is expected to produce more than 2 Million jobs by 2020
The average annual salary of a Mid-level Digital Marketer in India is 8-30 LPA
Basics of Marketing
Segmentation, Targeting, and Positioning
Understanding Consumer Behaviour
Influences on Consumer Behaviour
Product Mix Decision
Branding Decisions
Doubt Clearing Session
Designing Service Offering
Understanding Pricing Strategies
Channel Design Decisions
Channel Management Decisions
Developing Advertising Campaigns
Developing Sales Promotions
Sponsorship Campaigns
Managing Public Relations
Doubt Clearing Session
Basics of Digital Marketing
Content Marketing
Email Marketing
Display and Programmatic Advertising
Video Marketing
Affiliate Marketing
Doubt Clearing Session
Search Engine Optimization - 1
Search Engine Optimization - 2
Search Engine Marketing - 1
Search Engine Marketing - 2
Native Advertising
Reputation Management
Doubt Clearing Session
Introduction to Social Media Marketing
Social Media Marketing Strategy
Designing buyer personas and cohorts
Marketing with Facebook
Marketing with Twitter
Marketing with YouTube
Marketing with Instagram
Marketing with LinkedIn
Doubt Clearing Session
Mobile Marketing Overview
Mobile Marketing Formats and Targeting – Traditional Formats
Mobile Marketing Formats and Targeting – New Formats
Mobile Marketing Applications in Shopping and Retailing
Mobile in Customer Lifecycle Management
Mobile Marketing Future
Doubt Clearing Session
Implementing Integrated Digital Campaigns
ROI of Social Media Campaigns
Mobile Marketing Analytics
Moral and Ethical Standards in Digital Marketing
Doubt Clearing Session
200+ Hours of Live Classes
Capstone Project
15+ Marketing Tools
15+ Case Studies
₹12250/month