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    PG Program in Marketing with Specialization in Digital Marketing

    100% Job Assistance* (Assured by Edureka) | 6.5-Month Program
    Next batch starts on 18th July, 2020 Limited no. of seats available
    IMT Ghaziabad-image
    IMT Ghaziabad

    Alumni Status Mentoring by IMT Ghaziabad Professors Certificate from IMT Ghaziabad

    100% Job Assistance* (Assured by Edureka)-image
    100% Job Assistance* (Assured by Edureka)

    Resume Building Mock Interviews Interviews Scheduled

    Course Structure-image
    Course Structure

    200+ Hours of Live Classes 15+ Case studies Live Industry Projects

    Why Digital Marketing?
    From almost 0% in 2005 to 40% in 2020, Digital has become an integral part of Marketing budgets and will soon overtake all other traditional channels of Marketing. With the demand for digital marketers outweighing the supply, professionals skilled in digital strategy, consumer behaviour, content distribution, and social media are in high demand. This program aims to bridge that gap and create industry-ready candidates.

    Digital Marketing is pacing at a healthy 33.5% compound annual growth rate between now and 2022

    India's Digital Marketing industry is expected to produce more than 2 Million jobs by 2020

    The average annual salary of a Mid-level Digital Marketer in India is 8-30 LPA

    Who is this program for?
    • img Freshers looking to make a career in Digital Marketing
    • img Entrepreneurs looking to get an in-depth understanding of Digital Marketing
    • img Marketers with 0-4 years of experience in digital marketing
    You will master
    • Consumer Segmentation
    • Consumer Marketing
    • Online Reputation Management
    • Performance Marketing
    • Web Analytics
    • Search Engine Marketing
    • Social Media Marketing
    • Mobile Marketing
    • Affiliate Marketing
    • Channel Marketing
    • Influencer Marketing
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    • IMT Ghaziabad is among the top 12 B-schools in India
    • IMT Ghaziabad is among the top 5 private B-schools in India
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    Program Features
    Get trained directly by IMT Ghaziabad Facultyimg
    Get trained directly by IMT Ghaziabad Faculty
    Get guidance and mentorship for all course related doubts from IMT ghaziabad Faculty
    100% Job Assistance* (Assured by Edureka)img
    100% Job Assistance* (Assured by Edureka)
    Mock Interviews | Resume Building | Interviews Scheduled
    IMT Ghaziabad alumni statusimg
    IMT Ghaziabad alumni status
    Get an alumni status right after the completion of course
    15+ Case Studies & Toolsimg
    15+ Case Studies & Tools
    Industry case studies to understand the best practices in the world of Digital Marketing
    Program Syllabus
    Basics of Marketing and Consumer Behaviour
    2 Assignments

    Basics of Marketing

    Segmentation, Targeting, and Positioning

    Understanding Consumer Behaviour

    Influences on Consumer Behaviour

    Product Mix Decision

    Branding Decisions

    Doubt Clearing Session

    Get detailed course syllabus in your inbox

    Designing Service Offering

    Understanding Pricing Strategies

    Developing Advertising Campaigns

    Developing Sales Promotions and Sponsorship Campaigns and Managing Public Relations

    Channel Design Decisions

    Channel Management Decisions

    Doubt Clearing Session

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    Basics of Digital Marketing

    Content Marketing

    Email Marketing

    Display and Programmatic Advertising

    Video Marketing

    Affiliate Marketing

    Doubt Clearing Session

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    Search Engine Optimization - 1

    Search Engine Optimization - 2

    Search Engine Marketing - 1

    Search Engine Marketing - 2

    Native Advertising

    Reputation Management

    Doubt Clearing Session

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    Mid-Program Project - 1

    Get detailed course syllabus in your inbox

    Introduction to Social Media Marketing

    Social Media Marketing Strategy

    Designing buyer personas and cohorts

    Marketing with Facebook

    Marketing with Twitter

    Marketing with YouTube

    Marketing with Instagram

    Marketing with LinkedIn

    Doubt Clearing Session

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    Mobile Marketing Overview

    Mobile Marketing Formats and Targeting – Traditional Formats

    Mobile Marketing Formats and Targeting – New Formats

    Mobile Marketing Applications in Shopping and Retailing

    Mobile in Customer Lifecycle Management

    Mobile Marketing Future

    Doubt Clearing Session

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    Implementing Integrated Digital Campaigns

    ROI of Social Media Campaigns

    Mobile Marketing Analytics

    Moral and Ethical Standards in Digital Marketing

    Doubt Clearing Session

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    200+ Hours of Live Classes

    Capstone Project

    15+ Marketing Tools

    15+ Case Studies

    Mentors & Instructors
    Prof. Abhishek-image
    Prof. Abhishek

    Associate Professor Marketing Management, IMT, Ghaziabad

    Professor Abhishek Holds a Ph.D. in Marketing Management from IIM Ahmedabad
    Prof. Bikramjit Rishi-image
    Prof. Bikramjit Rishi

    Associate Professor Marketing Management, IMT, Ghaziabad

    Professor Bikramjit Rishi Holds a Ph.D. from Punjabi University, Patiala
    Lav Shangari-image
    Lav Shangari

    Ex Digital Marketing Head HT media (Education Vertical)

    Lav Shangari has 12 years of experience in Digital Marketing and Brand Management
    Admission Process
    01
    Registration
    Share a few of your details through a very short form on our website.
    02
    Program Application
    Tell us about your experience, academic qualifications and a bit more in a detailed form. Don’t worry, we’ve kept it simple.
    03
    Interview
    A telephonic interview with an industry expert who will gauge your passion and eligibility for the program. Simply pick an interview date that’s convenient for you and pay a small, refundable interview booking fee of Rs. 1,000.
    04
    Scholarship & Offer Letter
    Apply for the scholarship (not mandatory) and take the test. Once all formalities are done, you will receive an offer letter to join the program if you are selected for the program.
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    Program Fee
    Starting @

    ₹6666/month

    Total Program Fee ₹1,27,000 + GST
    Get a chance to win a scholarship up to ₹50000
    FAQs
    Program Details
    This is a 9-month online program where 100% of the program is led by IMT Ghaziabad’s Faculty via live online classes.
    This is a 9-month online program. All the live classes will be conducted on weekends, excluding the webcast with industry experts, which will take place on weekdays.
    100% of the program will be taught by IMT Ghaziabad’s Faculty via live online classes.
    If you miss a live class, you will get a recording of the class within the next 12 hours. In addition to this, we provide 24X7 technical support for all your queries.
    To help you get the best of both academic and industry experience, the classes will be conducted by IMT Ghaziabad professors and Industry experts.
    The classes will be conducted on weekends.
    This program will require 10-12 hours of commitment per week.
    Kindly note that there is no refund policy for this course after the payment is made. We request all the candidates to ensure the complete course information has been looked at, before making the payment.
    If you are in the final year of you Bachelor's degree program or you hold a Bachelor's degree in any stream with at least 45% marks or equivalent CGPA, this course is for you.
    Yes. Anyone who is passionate about mastering Digital Marketing can enroll in this program. We encourage learners from diverse backgrounds. To enable this, we provide 24X7 support and supervised learning to our learners.
    After you fill-up the basic details for the program, you will be asked to complete a detailed application form in order to shortlist your application for screening. Once your application is shortlisted, you will need to appear for a telephonic interview which will be conducted by a subject matter expert/program faculty member. Based on your profile and interview, if you are selected for admission, you will receive an admission offer letter from IMT Ghaziabad & Edureka.
    You can email to the Admissions Office on email: admissions.pgp@edureka.co or on +91-9606058419.
    The interview will be conducted by a subject matter expert/program faculty member.
    The program fee is ₹1,50,000/- (+ GST).
    Yes. You can choose an EMI option through your credit or debit card. We also have other financing options for this program. For more information, reach out to our admission counsellors at +91-8047474383 or +1 (415) 909-3493.
    Yes, we have tied up with a few financial partners. You just need to pay a small down payment and avail the loan.
    You can attend all the live classes on a laptop/desktop with basic specifications.
    We have multiple doubt clearing sessions and 1-on-1 supervised learning for our learners. We are committed to helping you learn.
    How You Benefit From This Program
    • Non-biased career guidance
    • Counselling based on your skills and preference
    • No repetitive calls, only as per convenience
    • Rigorous curriculum designed by industry experts
    • Complete this program while you work
    I’m Interested in This Program
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