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PG Program in Marketing with Specialization in Digital Marketing

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Preview this course
100% Guaranteed Placement*(Assured by Edureka) | 9-Month Program | 200+ Hrs of  Live Classes
Application ends on 21st December 2019 Limited no. of seats available
IMT Ghaziabad-image
IMT Ghaziabad

Alumni Status Mentoring by IMT Ghaziabad Professors Certificate from IMT Ghaziabad

100% Placement Guarantee* (Assured by Edureka)-image
100% Placement Guarantee* (Assured by Edureka)

Resume Building Mock Interviews

Course Structure-image
Course Structure

200+ Hours of Live Classes 15+ Case studies Live Industry Projects

Why Digital Marketing?
From almost 0% in 2005 to 40% in 2020, Digital has become an integral part of Marketing budgets and will soon overtake all other traditional channels of Marketing. With the demand for digital marketers outweighing the supply, professionals skilled in digital strategy, consumer behaviour, content distribution, and social media are in high demand. This program aims to bridge that gap and create industry-ready candidates.

Digital Marketing is pacing at a healthy 33.5% compound annual growth rate between now and 2022

India's Digital Marketing industry is expected to produce more than 2 Million jobs by 2020

The average annual salary of a Mid-level Digital Marketer in India is 8-30 LPA

Who is this program for?
  • img Freshers looking to make a career in Digital Marketing
  • img Entrepreneurs looking to get an in-depth understanding of Digital Marketing
  • img Manager/ Executives looking to upgrade their skills in Digital Marketing
You will master
  • Consumer Segmentation
  • Consumer Marketing
  • Online Reputation Management
  • Performance Marketing
  • Web Analytics
  • Search Engine Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Affiliate Marketing
  • Channel Marketing
  • Influencer Marketing
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  • IMT Ghaziabad is among the top 12 B-schools in India
  • IMT Ghaziabad is among the top 5 private B-schools in India
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Program Features
Get trained directly by IMT Ghaziabad Facultyimg
Get trained directly by IMT Ghaziabad Faculty
Get guidance and mentorship for all course related doubts from IMT ghaziabad Faculty
100% Placement Guarantee* (Assured by Edureka)img
100% Placement Guarantee* (Assured by Edureka)
Assured placement or stipend of ₹10000 per month by Edureka for a maximum period of 5 months
IMT Ghaziabad alumni statusimg
IMT Ghaziabad alumni status
Get an alumni status right after the completion of course
15+ Case Studies & Toolsimg
15+ Case Studies & Tools
Industry case studies to understand the best practices in the world of Digital Marketing
Program Syllabus

Basics of Marketing

Segmentation, Targeting, and Positioning

Understanding Consumer Behaviour

Influences on Consumer Behaviour

Product Mix Decision

Branding Decisions

Doubt Clearing Session

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Designing Service Offering

Understanding Pricing Strategies

Channel Design Decisions

Channel Management Decisions

Developing Advertising Campaigns

Developing Sales Promotions

Sponsorship Campaigns

Managing Public Relations

Doubt Clearing Session

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Basics of Digital Marketing

Content Marketing

Email Marketing

Display and Programmatic Advertising

Video Marketing

Affiliate Marketing

Doubt Clearing Session

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Search Engine Optimization - 1

Search Engine Optimization - 2

Search Engine Marketing - 1

Search Engine Marketing - 2

Native Advertising

Reputation Management

Doubt Clearing Session

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Introduction to Social Media Marketing

Social Media Marketing Strategy

Designing buyer personas and cohorts

Marketing with Facebook

Marketing with Twitter

Marketing with YouTube

Marketing with Instagram

Marketing with LinkedIn

Doubt Clearing Session

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Mobile Marketing Overview

Mobile Marketing Formats and Targeting – Traditional Formats

Mobile Marketing Formats and Targeting – New Formats

Mobile Marketing Applications in Shopping and Retailing

Mobile in Customer Lifecycle Management

Mobile Marketing Future

Doubt Clearing Session

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Implementing Integrated Digital Campaigns

ROI of Social Media Campaigns

Mobile Marketing Analytics

Moral and Ethical Standards in Digital Marketing

Doubt Clearing Session

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200+ Hours of Live Classes

Capstone Project

15+ Marketing Tools

15+ Case Studies

Mentors & Instructors
Prof. Abhishek-image
Prof. Abhishek

Associate Professor Marketing Management, IMT, Ghaziabad

Professor Abhishek Holds a Ph.D. in Marketing Management from IIM Ahmedabad
Prof. Bikramjit Rishi-image
Prof. Bikramjit Rishi

Associate Professor Marketing Management, IMT, Ghaziabad

Professor Bikramjit Rishi Holds a Ph.D. from Punjabi University, Patiala
Admission Process
01
Registration
Share a few of your details through a very short form on our website.
02
Program Application
Tell us about your experience, academic qualifications and a bit more in a detailed form. Don’t worry, we’ve kept it simple.
03
Interview
A telephonic interview with an industry expert who will gauge your passion and eligibility for the program. Simply pick an interview date that’s convenient for you and pay a small, refundable interview booking fee of Rs. 1,000.
04
Scholarship & Offer Letter
Apply for the scholarship (not mandatory) and take the test. Once all formalities are done, you will receive an offer letter to join the program if you are selected for the program.
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Program Fee
Starting @

₹12250/month

Total Program Fee ₹1,50,000 + GST
Get a chance to win a scholarship up to ₹25000
FAQs
Program Details
This is a 9-month online program where 100% of the program is led by IMT Ghaziabad’s Faculty via live online classes.
This is a 9-month online program. All the live classes will be conducted on weekends, excluding the webcast with industry experts, which will take place on weekdays.
100% of the program will be taught by IMT Ghaziabad’s Faculty via live online classes.
If you miss a live class, you will get a recording of the class within the next 12 hours. In addition to this, we provide 24X7 technical support for all your queries.
To help you get the best of both academic and industry experience, the classes will be conducted by IMT Ghaziabad professors and Industry experts.
The classes will be conducted on weekends.
This program will require 10-12 hours of commitment per week.
A potential candidate has to ensure the following terms and conditions are met to be eligible for a stipend of ₹10,000/- per month for a maximum period of 5 months by Edureka, if he/she fails to secure a placement within 45 days post-course completion. 1) Be proactive in attending interview calls scheduled by the placement team of Edureka. Failing to attend interview calls will make the candidate non-eligible for stipend and further interview rounds. 2) The candidate has to secure a minimum of 70% overall grade to ensure that the guaranteed placement offer is applicable. 3) A minimum attendance of 75% is required during the entire course duration to be eligible for the guaranteed placement offer. 4) The monthly stipend payment will end after 5 months of the end of the program or the candidate secures a job, whichever comes first. 5) The 100% Placement Guarantee program is backed by Edureka and not IMT Ghaziabad
If you are in the final year of you Bachelor's degree program or you hold a Bachelor's degree in any stream with at least 45% marks or equivalent CGPA, this course is for you.
Yes. Anyone who is passionate about mastering Digital Marketing can enroll in this program. We encourage learners from diverse backgrounds. To enable this, we provide 24X7 support and supervised learning to our learners.
After you fill-up the basic details for the program, you will be asked to complete a detailed application form in order to shortlist your application for screening. Once your application is shortlisted, you will need to appear for a telephonic interview which will be conducted by a subject matter expert/program faculty member. Based on your profile and interview, if you are selected for admission, you will receive an admission offer letter from IMT Ghaziabad & Edureka.
You can email to the Admissions Office on email: admissions.pgp@edureka.co or on +91-9606058419.
The interview will be conducted by a subject matter expert/program faculty member.
The program fee is ₹1,50,000/- (+ GST).
Yes. You can choose an EMI option through your credit or debit card. We also have other financing options for this program. For more information, reach out to our admission counselors at +91-9606058419.
Yes, we have tied up with a few financial partners. You just need to pay a small down payment and avail the loan.
You can attend all the live classes on a laptop/desktop with basic specifications.
We have multiple doubt clearing sessions and 1-on-1 supervised learning for our learners. We are committed to helping you learn.
How You Benefit From This Program
  • Non-biased career guidance
  • Counselling based on your skills and preference
  • No repetitive calls, only as per convenience
  • Rigorous curriculum designed by industry experts
  • Complete this program while you work
I’m Interested in This Program
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