Why do you think online marketing is preferred to offline modes

Question

Hi,

I went for an technical interview and suddenly the interviewer camp up with the question" why do you think that online marketing is preferred on offline modes"? That time I was totally into a different zone so could not answer properly that question. Can anyone suggest some proper reply to this?

Answer 1

Hey, 

This may happen in an interview session, the interviewer can ask questions from anywhere to check your potential that how you handle it. First of all, be calm an patient while answering anything in the interview.

You can answer your question like "The most obvious advantage of online marketing is, it is impossible to overcome the capability of customer outreach. Plus online marketing involves a reduced expenditure both of time and money".

Answer 2

You could answer it this way:

Companies that have effective online marketing strategies have an edge from those that focus on offline strategies: they have access to millions of target customers online. 

Whether the customer is based in New York or lives thousands of miles away, say in Tokyo, people just need to log on to the Internet and type your website address and voila—they already know about your business and what products and services you are selling. That’s one thing offline marketing cannot do.

With less money and less efforts, Internet marketers can reach large numbers of people unlike offline marketing. Companies do not have to spend tens of thousands of dollars to mount expensive campaigns online, especially if the Internet marketing in place is efficient and targeted correctly.

To know more about Digital Marketing, it is recommended to join the Digital Marketing Training today.