Why do you think online marketing is preferred to offline modes?

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I went for an technical interview and suddenly the interviewer camp up with the question" why do you think that online marketing is preferred on offline modes"? That time I was totally into a different zone so could not answer properly that question. Can anyone suggest some proper reply to this?

Apr 25 in Career Counselling by pavitra

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This may happen in an interview session, the interviewer can ask questions from anywhere to check your potential that how you handle it. First of all, be calm an patient while answering anything in the interview.

You can answer your question like "The most obvious advantage of online marketing is, it is impossible to overcome the capability of customer outreach. Plus online marketing involves a reduced expenditure both of time and money".

answered Apr 25 by Gitika
• 7,580 points

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