Why do you think online marketing is preferred to offline modes

0 votes


I went for an technical interview and suddenly the interviewer camp up with the question" why do you think that online marketing is preferred on offline modes"? That time I was totally into a different zone so could not answer properly that question. Can anyone suggest some proper reply to this?

Apr 25, 2019 in Career Counselling by pavitra

2 answers to this question.

0 votes


This may happen in an interview session, the interviewer can ask questions from anywhere to check your potential that how you handle it. First of all, be calm an patient while answering anything in the interview.

You can answer your question like "The most obvious advantage of online marketing is, it is impossible to overcome the capability of customer outreach. Plus online marketing involves a reduced expenditure both of time and money".

answered Apr 26, 2019 by Gitika
• 65,910 points
0 votes

You could answer it this way:

Companies that have effective online marketing strategies have an edge from those that focus on offline strategies: they have access to millions of target customers online. 

Whether the customer is based in New York or lives thousands of miles away, say in Tokyo, people just need to log on to the Internet and type your website address and voila—they already know about your business and what products and services you are selling. That’s one thing offline marketing cannot do.

With less money and less efforts, Internet marketers can reach large numbers of people unlike offline marketing. Companies do not have to spend tens of thousands of dollars to mount expensive campaigns online, especially if the Internet marketing in place is efficient and targeted correctly.

To know more about Digital Marketing, it is recommended to join the Digital Marketing Training today.

answered Sep 11, 2019 by Sirajul
• 59,230 points

Related Questions In Career Counselling

+1 vote
2 answers

Why do software testing Engineers have to interact with the business teams?

Hi Ali, Software Testing Engineers interact with ...READ MORE

answered Jul 21, 2019 in Career Counselling by Anvi
• 14,150 points
+1 vote
3 answers

Why is it important for the software testing team to interact and discuss with the development team?

They allow the developers to get valuable ...READ MORE

answered Jul 30, 2019 in Career Counselling by anonymous
–1 vote
3 answers

How do I know Digital Marketing is for me?

It depends on where you want to ...READ MORE

answered Apr 25, 2019 in Career Counselling by Jaideep
• 500 points

reshown Apr 25, 2019 by Vardhan 1,109 views
0 votes
3 answers

What is the best advice you would give to a Software Developer?

Well!! the demand for software developers is ...READ MORE

answered Nov 26, 2020 in Career Counselling by Edureka
• 140 points
+15 votes
23 answers

AWS vs Azure which one will have a more promising career?

Azure is integrating with a lot of ...READ MORE

answered Jul 4, 2018 in Career Counselling by Soumodip Sinha
+7 votes
34 answers

The One question you always wanted to ask about your career!!!

It will be a better approach to ...READ MORE

answered Jul 4, 2018 in Career Counselling by bug_seeker
• 15,520 points
+6 votes
17 answers

What are job opportunities as a Linux System Administrator?

I just started working professionally as a ...READ MORE

answered Jul 19, 2018 in Career Counselling by eatcodesleeprepeat
• 4,710 points
+17 votes
7 answers

Blockchain Interview Discussion

Hello everyone here is an updated blog ...READ MORE

answered Jan 17, 2019 in Career Counselling by Edureka
• 4,220 points
0 votes
2 answers

Is it good to do MBA after 5 years of experience?

Hello, You have five years of knowledge where ...READ MORE

answered May 20, 2019 in Career Counselling by Gitika
• 65,910 points
0 votes
2 answers

why do you want this job?

By posing this question, the recruiter wants to: Know ...READ MORE

answered Sep 11, 2019 in Career Counselling by Sirajul
• 59,230 points
webinar_success Thank you for registering Join Edureka Meetup community for 100+ Free Webinars each month JOIN MEETUP GROUP