Question

What are the skills needed for a Digital Marketing professional?

Answer 1

To have a rewarding career in digital marketing, it is important to master the following skills:

• Inbound Marketing – possess the ability to utilize inbound marketing to generate new leads.
• Flexibility – Able to change what is not working to move you towards your project goals.
• Strong Organizational Skills – Able to manage several different campaign aspects at the same time.
• Sales Experience – Must have hands-on sales knowledge and expertise. Digital marketing requires being able to understand and anticipate changes in sales trends.
• Branding Experience- Must possess the ability to create an effective branding strategy.
• Able to craft great landing pages for websites
• Knowledge of Content Writing Platforms, such as Word Press.
• Strong Social Media Skills – Must be able to create effectively, potentially ‘viral,’ social media posts aimed at increasing brand or product exposure. These types of posts are highly shareable among social media users.
• A familiarity with, and understanding of, how Digital Analysis Tools work.
• Ability to recognize and reconfigure under-performing content for the purpose of increasing brand exposure and customer interaction.
• HTML Knowledge – Capable of using HTML to create eye-catching sub-headers and other visually appealing content.
• Search Engine Optimization (SEO) Experience – Having a solid understanding how SEO works is critical to increasing search engine rankings. The higher a company ranks, the more likely people will click on that company’s website in the search engine query results.
• Strong ability to utilize Advertising Platforms, such as Google AdWords, to create effective ads.

Answer 2

I have been working in Digital Marketing for quite some time now. Digital Marketing can be further divided into important parts and each of these parts is the skills required for digital marketing. If you are planning to switch to Digital Marketing, then you might start preparing yourself in these things first:

• Content Marketing
• Social Media Marketing
• Data-Driven Marketing
• Mobile Marketing
• Customer Experience Marketing

Answer 3

1. Analytics

• Assessing the Effectiveness of Digital Marketing Campaigns
• Attention to Detail
• Compiling Target Lists for Email Marketing Campaigns
• Controlling Costs Per Lead Generated

2. SEO Ability

• Developing Online Marketing Strategy
• Google Analytics
• Recognizing Seasonal, Daily and Monthly Trends in Viewer Traffic
• Search Engine Optimization

3. Design and Coding

• Adobe Illustrator
• Creativity
• CSS
• HTML
• InDesign
• JavaScript
• PowerPoint
• Structuring Test or Beta Digital Marketing Initiatives
• Supervising Creative Staff

4. Content Creation

• Composing Company Releases to Stimulate Blogger Activity
• Composing Email Marketing Pieces
• Countering Damaging Brand References in Social Media
• Cultivating Relationships with Bloggers
• Editing Content
• Photoshop

5. Soft Skills

• Ability to Meet Deadlines
• Adaptability
• Collaboration
• Conducting Meetings
• Decision Making
• Multitasking
• Organizational
• Presentation

Answer 4

Digital marketing professional skills should be,

• SEO
• SEM
• SMM
• SMO
• Google Ads
• Social Media Ads
• Video Editing
• Photoshop
• Communication
• Content Writing &
• Copy Writing