Question

What are the skills needed for a Digital Marketing professional?

Answer 1

To have a rewarding career in digital marketing, it is important to master the following skills:

• Inbound Marketing – possess the ability to utilize inbound marketing to generate new leads.
• Flexibility – Able to change what is not working to move you towards your project goals.
• Strong Organizational Skills – Able to manage several different campaign aspects at the same time.
• Sales Experience – Must have hands-on sales knowledge and expertise. Digital marketing requires being able to understand and anticipate changes in sales trends.
• Branding Experience- Must possess the ability to create an effective branding strategy.
• Able to craft great landing pages for websites
• Knowledge of Content Writing Platforms, such as Word Press.
• Strong Social Media Skills – Must be able to create effectively, potentially ‘viral,’ social media posts aimed at increasing brand or product exposure. These types of posts are highly shareable among social media users.
• A familiarity with, and understanding of, how Digital Analysis Tools work.
• Ability to recognize and reconfigure under-performing content for the purpose of increasing brand exposure and customer interaction.
• HTML Knowledge – Capable of using HTML to create eye-catching sub-headers and other visually appealing content.
• Search Engine Optimization (SEO) Experience – Having a solid understanding how SEO works is critical to increasing search engine rankings. The higher a company ranks, the more likely people will click on that company’s website in the search engine query results.
• Strong ability to utilize Advertising Platforms, such as Google AdWords, to create effective ads.

Answer 2

I have been working in Digital Marketing for quite some time now. Digital Marketing can be further divided into important parts and each of these parts is the skills required for digital marketing. If you are planning to switch to Digital Marketing, then you might start preparing yourself in these things first or join the digital marketing course right away:

• Content Marketing
• Social Media Marketing
• Data-Driven Marketing
• Mobile Marketing
• Customer Experience Marketing

Answer 3

1. Analytics

• Assessing the Effectiveness of Digital Marketing Campaigns
• Attention to Detail
• Compiling Target Lists for Email Marketing Campaigns
• Controlling Costs Per Lead Generated

2. SEO Ability

• Developing Online Marketing Strategy
• Google Analytics
• Recognizing Seasonal, Daily and Monthly Trends in Viewer Traffic
• Search Engine Optimization

3. Design and Coding

• Adobe Illustrator
• Creativity
• CSS
• HTML
• InDesign
• JavaScript
• PowerPoint
• Structuring Test or Beta Digital Marketing Initiatives
• Supervising Creative Staff

4. Content Creation

• Composing Company Releases to Stimulate Blogger Activity
• Composing Email Marketing Pieces
• Countering Damaging Brand References in Social Media
• Cultivating Relationships with Bloggers
• Editing Content
• Photoshop

5. Soft Skills

• Ability to Meet Deadlines
• Adaptability
• Collaboration
• Conducting Meetings
• Decision Making
• Multitasking
• Organizational
• Presentation

Answer 4

Digital marketing professional skills should be,

• SEO
• SEM
• SMM
• SMO
• Google Ads
• Social Media Ads
• Video Editing
• Photoshop
• Communication
• Content Writing &
• Copy Writing

Answer 5

A great digital marketer will have the ability to learn and adapt news things and latest trends of the industry. Digital marketer has to work with several clients and teams, so they have to know about latest trends, know how to communicate and build strong teams. So, learning Digital Marketing Classes in Pune you can easily learn new skills of digital Marketing.  

There are 7 digital skills that every digital marketer needs to know, as follows- 

1) Video Marketing – Customer’s love watching videos and lot of people have purchased brand’s product after watching a video. For marketer, it is important strategy as customer’s buying decision is based on video. 8/10 people buy the brand’s product after watching video. According to research it is found out that, this video marketing strategy helps in positive Return of Investment (ROI). Also, video marketing can help in engagement, higher conversion, higher SEO ranking. It is also important that if you want positive response and higher engagement for your brand, then you should have relevant video and content that people are more likely to trust your brand.  

2) Search Engine Optimization (SEO) and Search Engine Marketing (SEM) –

SEO and SEM is the main factor in digital marketing and if anyone with this field must have basic handle on it. It is important to know how SEO really works and also you should have solid understanding of content optimization in order to run successful digital marketing campaigns. Both SEO and SEM plays a vital role in field of digital marketing, so these skills are required to every digital marketer.  

3) Content Marketing – As everything revolves around content so if you want higher SEO ranking, higher social media engagement and brand recognition, you must have hands on experience and skill about content marketing. It is important to create SEO friendly content and high quality content to engage and covert audience. There are many forms of content from video content, email, blogs, e-books, website content, articles and so on.  

4) Data/Analytics – Most of the brand/businesses have huge amount of consumer data to track, and digital marketers must have certain skills about to gather it and use it to know consumer behavior and to apply it to solutions that boost traffic and conversion. Your skills can be the valuable asset to the industry and also you can show this in innovative way which results in huge campaign success.  

5) Understanding the Design Thinking and Planning – Design thinking is a kind of process where the problems are solved by prioritizing the customer’s need and demand. Here, according to Interaction Design foundation there are 5 key factors of this process and that are empathize, define, ideate, prototype and test. Digital marketer should know this skill, which is the key to digital marketing success.  

6) Another skill is required for digital marketer is you should be tech savvy and it is important to learn and should know skills about various tools and technology which helps to boost SEO if you know the right steps.  

7) Skill which is the most important to know and learn is Marketing Automation and CRM. You need to build such system where it is easy to engage, attract new customers and keep them around.  

Digital marketer should be curious, enjoy versatility, forward-thinking, business focused and strategy center which help them to stay competitive in the industry. Other which are important to know are skills of WordPress, basic design of UI/UX, Microsoft office. 

To conclude, digital marketing is fast-paced and demanding all over the globe so it is important that digital marketer should know and hands-on experience on such skills.