Business Analytics looks at the concept of the data-driven decision-making process, that is how data from various diverse sources shape the future strategy of an organization. For some sectors and industries, this approach makes sense such as were changing consumer trends, age demographics, disposable income and the number of children in a family unit have a direct outcome on the organization's business model. However, this approach can stifle creativity if this factor is not included in the business strategy.
For the automobile industry Business Analytics is a major component of the business strategy so if you can get some support from your organizations regarding funding your learning and opportunities to apply what you learned to your own organization's business strategy.
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