Amazon AWS Filezilla transfer says : permission denied

Question

I have my instance running on the Amazon AWS, it's test page is up.

Whenever I  try to SFTP my files to the server to display on my website, I have Filezilla connected to the AWS server but when I try to move the files from my local machine to the /var/www/html directory, it says permission denied.
I just figured out I must move the files to the /home/ec2-user directory.
 So my files are on the server I guess.
But when I try to move them from there to the /var/www/html directory, it still won't move them, says permission denied.
Any Help!
Thanks

UPDATE: A screenshot from it 

Answer 1

Well, I can't see your screenshot that you have added here.

However, there are different scopes of approach

Take a look below : 

if you are using:

For Centos

sudo chown -R centos:centos /var/www/html

sudo chmod -R 755 /var/www/html

For Ubuntu

sudo chown -R ubuntu:ubuntu /var/www/html

sudo chmod -R 755 /var/www/html

For Amazon AMI

sudo chown -R ec2-user:ec2-user /var/www/html

sudo chmod -R 755 /var/www/html

Hope it helps, otherwise feel free to revert to me.

Answer 2

To allow user ec2-user (Amazon AWS) write access to the public web directory (/var/www/html),
enter this command via Putty or Terminal, as the root user sudo:

chown -R ec2-user /var/www/html

Make sure permissions on that entire folder were correct:

chmod -R 755 /var/www/html

Doc's:

Setting up amazon ec2-instances

Connect to Amazon EC2 file directory using Filezilla and SFTP (Video)

Understanding and Using File Permissions