How to launch Amazon Shopping app in Android app

Question

I want my Android application to be able to open the Amazon Shopping app. How is that even possible? What specifications would have to be included in the Intent? A link to the Amazon Shopping app is provided below: https://play.google.com/store/apps/details?id=com.amazon.mShop.android.shopping&hl=en

Additionally, how could a deep-link parameter be passed to direct users to a specific product page? I'm grateful.