AWS definitely is the leader of the cloud computing services, due to being the pioneer in the IaaS industry since 2006 and being 5 years ahead of other popular cloud service providers. However, this leads to certain inconveniences and drawbacks that can be exploited by the competition. Essentially, the sheer amount of AWS services is overwhelming.
Look for yourselves. Google Cloud can compete with AWS in the following areas:
- Cost-efficiency due to long-term discounts
- Big Data and Machine Learning products
- Instance and payment configurability
- Privacy and traffic security