How can I view organic SEO traffic keywords in the new Google Analytics 4

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I created a Google Analytics account with Firebase hosting, but it seems that the type of GA account is limited compared to the "plain website" account that used to be created.

Question: How can I view the keywords that users clicked for incoming SERP traffic?

Below are two pictures - the newer Firebase-created GA UI (with no keywords), and the older GA UI that allows viewing keywords.

GA 4

Older GA

Mar 12, 2022 in Digital Marketing by Kichu
• 19,040 points
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