According to your question, it seems that your path is only listing Visual Studio 11 and 12 but it however wants 14, which is Visual Studio 2015. By installing that and remembering to tick the box for Languages → C++ then it should work. The ERROR message for my Python 3.5 install was helpful as it included the URL from where it could be gotten from:-
error: Microsoft Visual C++ 14.0 is required. Get it with "Microsoft Visual C++ Build Tools"
You will also probably have the need to upgrade setuptools package for the error to disappear:
pip install --upgrade setuptools