Cloning basically mean to copy the concept and not copying as whole.
You should use customized clone script instead of having ready-made script available in market. There are several benefits of having customized clone script such as,
- Custom features (as per client requirement)
- Launch quickly and easily
- Cost compatible
- Less resource
- Less research
- Much quick brand visibility
Lets take an example,
You would like to start online venture and you have chosen to develop a website which is very similar to Airbnb which is popular for bed and breakfast accommodation booking online. Just have a look at AirBNB Clone developed by one of the popular website clone development company.
So while going for clone you need not have to worry about brand, as it is already in demand and market. This can be the major benefit of having website clone.
Hope it helps!!