Hello @kartik,
in your view write :
<script> var myJsVariable = '@ViewBag.MyVariable' </script>
 A more appropriate approach is to define a set of configuration on the master layout for example, base url, facebook API Key, Amazon S3 base URL, etc .
<head>
 <script>
   var AppConfig = @Html.Raw(Json.Encode(new {
    baseUrl: Url.Content("~"),
    fbApi: "get it from db",
    awsUrl: "get it from db"
   }));
 </script>
</head>
And you can use it in your JavaScript code as follow:
<script>
  myProduct.fullUrl = AppConfig.awsUrl + myProduct.path;
  alert(myProduct.fullUrl);
</script>
Hope it helps!!
Thank you!