Google Cloud Platform Load Balancing enables you to do the following:
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Distribute load-balanced resources in single or multiple regions
 
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Meet your high availability requirements
 
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Put your resources behind a single anycast IP address
 
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Scale your resources up or down with intelligent Autoscaling
 
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Use Cloud CDN for optimal content delivery
 
With Cloud Load Balancing, you can serve content as close as possible to your users, on a system that can respond to over 1 million queries per second. 
Cloud Load Balancing is a fully distributed, software defined, managed service. It is not an instance or device-based, so you do not need to manage a physical load balancing infrastructure.
To decide which load balancer best suits your implementation of Google Cloud Platform, consider the following aspects of Cloud Load Balancing:
Hope this helped!!
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