How can I track and log user interactions with Power BI reports

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How can I track and log user interactions with Power BI reports?

We are developing Power BI reports where understanding how users interact with visuals and filters is critical for improving report usability. I’m looking for methods to track and log user interactions within Power BI reports, including tools or integrations that can capture this information efficiently.
Nov 28 in Power BI by Evanjalin
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1 answer to this question.

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There should be enough room for optimum usability and understanding of user engagement to track and log user interaction with the Power BI reports. Below are methods for effectively capturing this sort of information.

1. Power BI Audit Logs

Power BI has built-in audit logging accessible through the Microsoft 365 Compliance Center, which tracks report access, report sharing, and export activities of users in Power BI. Ensure audit logging is used in the admin portal and analyzed based on logs on actions like which particular reports are accessed, how frequently, and patterns on user behavior. This method gives comprehensive information when looking at an activity or report level.

2. Power BI User Activity Tracker

This is a custom visual that can be embedded in your reports. It registers user events like clicks, filter changes, or slicer changes and sends the information to logging, for instance, Azure Application Insights, from which you can analyze it soon. You are adapting this custom visual so that you can understand how users interact with different reporting elements and adjust the designs accordingly.

3. Azure Application Insights Integration

Go granularity for tracking by integrating the Power BI reports into Azure Application Insights. It delivers all telemetry data, meaning each user interaction with visuals, as well as report navigation. You should configure the report to send activities to Azure and then review the insights for bottlenecks, most often used features, or need for improvement.

4. Activity Monitoring in Microsoft Fabric

Microsoft Fabric has high-tech features that make activity monitoring possible for users across their Power BI and other services. News of all the activity monitoring functions includes very detailed logs that demonstrate how users use reports, datasets, and workspaces. Such information suits enterprise environments that require an understanding of how people interact with applications on a usage scale. These insights can then be accessed through Fabric's admin monitoring tools to evaluate depiction performance and user engagement.

Implementation Tips:

Sample audit logs together with, say, Power Automate for live notifications with custom dashboards for user activity.

Evaluate the interaction data on different occasions to spot trends that will help enhance the user experience.

Compliance with privacy laws plus notifying users of tracking are needed transparency.

Typically, these will be coupled with custom visuals like the User Activity Tracker and Azure integration to render intelligence about user activity that's useful for improving the application of Power BI reports.

answered Nov 28 by pooja
• 6,530 points

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