A B Test statistics

Question

i am experimenting statisitical analysis of different A/B tests i want to know if there is any simple formulae or steps to do this experiment

Answer 1

use the Beta distributions for this approach .  P(pA > pB) look into this and compare the two alternatives
pA & pB are the two beta distributions . after that compute E[pA-pB] and other parameters you wish to compare and experiment