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Advanced Executive Certificate in Product Management

  • Batch: 1
  • Duration: 11 months
  • Class Start: 20 November 2022
  • Class Timing: Sundays, 02.30 p.m. to 05.45 p.m. IST
Registration closes on 18th August, 2022
Job openings is expected to grow at 20% YOY
Over 41000+ job openings
Average salary of 17-23 lakhs per annum



For Indian Participants

Graduates from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

For International Participants

Graduation or equivalent degree from any recognized University or Institution in their respective country.
  • Minimum of 3 years of professional and relevant work experience

Product Management Curriculum

  • Consumer needs and behaviour
  • User research
  • Market research
  • Competitive landscape
  • Opportunity identification and assessment (Jobs-to-Be-Done (JTBD) framework, Real-Win-Worth It (R-W-W) framework)
  • Product ideation

  • Product conceptualization and design
  • Product prototyping (rapid prototyping, prototyping classifications - Alpha, Beta, Pilot, prototyping artifacts, wireframing, 3D printing etc.)
  • Minimum Viable Product (MVP) vs Minimum Marketable Product (MMP) vs Minimum Delightful Product (MDP)
  • Prioritization (RICE, AARRR, HEART, KANO, MoSCoW)
  • Product Roadmap (Timeline roadmaps & Agile Roadmaps like Kanban Roadmap, Outcome-based roadmap and Lean Plan)

  • Requirements specification
  • Technology essentials for a Product Manager
  • Agile product management methodologies (Scrum, Kanban and others)
  • Product development (features and functionality)
  • Functional testing
  • Iterative optimization

  • Types of product strategies
  • Business models
  • Product pricing
  • GTM strategy, branding. marketing communication & promotion
  • Product Launch/Release

  • Supply chain risk and resilience
  • Triple Bottom line approach to sustainability
  • Socially responsible operations
  • Impact of Industry 4.0 technologies like Blockchain, IoT, etc.

  • Introduction
  • Create a High Performing Team
  • Starting the Project
  • Do the Work
  • Keep the Team on Track
  • Keeping the Business Environment in mind

Need help? Talk to our counsellors

+1385 257 4329

Product Management Features

Advanced Executive Certificate in Product Management

The program Fee is
$3,500 (Inclusive of all Taxes)
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Product Management Job Outlook


Program Details
Admission Process
Fees & Financing
Refund and Deferral

The Advanced Executive Certificate in Product Management is an online program and classes for this program are live, virtual and Instructor-led.

The Advanced Executive Certificate in Product Management extends over a duration of 11 months (~1 year). All the live classes will be conducted on Sunday afternoons.

  • Ever increasing number of start-ups, accelerated technology adoption fuelled by the pandemic, disruption of traditional methods of sales and rapidly evolving consumer needs have all contributed to a recent and swelling demand for professionals equipped with product management skills.
  • In the US alone, the demand for a Product Manager role is growing at a rate that is almost 5 times higher than that of most other jobs. In India, there are only about 20000+ Product Managers but with twice as many more needed by organizations implying a very strong and urgent need for qualified Product Managers.
  • Some of the large organizations that are aggressively hiring Product Managers in India include Microsoft, Amazon, Myntra, Flipkart, Zoho, Salesforce, Google, Ola, Uber, HSBC, Paypal, PayTM etc.
  • An entry level Product Manager or an Associate Product Manager can expect to start at an average of Rs.12-13 Lakhs per annum.
  • The average salary for a Product Lead or a Lead Product Manager is around Rs.30 Lakhs per annum and a Senior PM can expect a compensation of about Rs.50-60 lakhs per annum.
  • A Chief Product Officer (CPO) or similar seasoned roles (VP level) in the domain tend to earn more that Rs.1 Cr annually.

  • Get a Certificate of Completion – Opportunity to earn a certificate of completion from E&ICT Academy, IIT Guwahati
  • Build Domain Expertise – Leverage and implement understanding of the Product Management process to maximize sales and revenue, establish new business streams and/or improve profitability of your business.
  • Work on a Capstone Project – Real life based learning through a capstone project that facilitates integration and application of knowledge gained to actual organizational opportunities and challenges.
  • Learn Through Practice - Benefit from practical and hands-on exposure through case study based learnings, class exercises and simulations that facilitates learning through doing.
  • Prepare for the Role – Understand the various dimensions of the role of a Product Manager vide a dedicated module that will help you map your skills and chart a career progression path in this field.
  • Experience the Campus - Opportunity to visit IIT Guwahati Campus for program conclusion and Valedictory function.
  • Personalized Career Support Services - Avail 6 month long individualized and personalized career support services offered by a global leader in Career Transitioning, Talent Management and Leadership Development, tailored to suit your specific career progression aspirations.

  • Live and Synchronous Learning – Live and synchronous instructor led classes imparting interactive and real time learning from eminent faculties and industry experts as applicable.
  • Convenient Class Schedule – Live classes are scheduled on weekends to suit working professionals.
  • Certificate of Completion – Upon successful completion of this program, participants have the opportunity to earn a certificate of completion from E&ICT Academy, IIT Guwahati
  • Practice Based Learning – Gain practical knowledge through case study discussions, class exercises, simulations, individual or group activities and peer to peer interactions.
  • Capstone Project – As a part of this programme, work on a Capstone project that facilitates integration and application of knowledge gained to real time organizational opportunities and challenges.
  • Learn from the Best – Lectures imparted by eminent faculty from IITs and industry professionals
  • On Campus Visit – Make an optional visit to IIT Guwahati campus to attend program conclusion and valedictory ceremony.
  • Access to Recorded Sessions – Subsequent to the live synchronous classes, participants can request “On Demand” access to the recorded session.
  • Personalized Career Support Services - 6 month long individualized and personalized career support services offered by Right Management India, a unit of Manpower Group and a global leader in Career Transitioning and Management,

This curriculum for the Advanced Executive Certificate in Product Management course is curated by Edureka and approved by E&ICT Academy, IIT Guwahati. After completing the course, you will receive certificate of completion/ participation from E&ICT Academy, IIT Guwahati.

This programme is offered by E&ICT Academy, IIT Guwahati in partnership with Edureka. All aspects related to admissions, coordination, student relations and support will be managed by Edureka.

Right Management is a unit of Manpower Group, a US headquartered leading global workforce solutions company. Right Management India (RMI) is a global leader in Career Transitioning, Talent Management and Leadership Development. Through RMI, as participants of this course, you will receive a 6 month long individualized and personalized career support service tailored to suit your specific career progression aspirations.

The 6 month long career support service extended by Right Management India, to you as a participant of this course, includes in person contact hours every month covering counselling, career coaching sessions as well as intensive interview cracking sessions. You will also receive intensive 3 months of Job Search Support for the last 3 months. In addition to these individualized and personalized service, you will also be given access to the RightEverywhere platform which holds a repository of tools on self-discovery, career alignment, action planning, salary negotiation techniques etc.

The live classes for this course will be held on Sundays from 02.30 p.m. to 05.45 p.m. IST.

If you miss a live class of this programme, the recording of the same will be made available within the next 24 hours which you can subsequently access 24X7 for the entire duration of the programme. However, in order to calculate your attendance requirement for successful completion, only attendance to live sessions will be considered for calculations.

To help you get the best of both academic and industry perspective, the classes for this programme will be conducted by eminent faculty from IITs as well as industry professionals who have experience of how concepts are implemented and managed real time at one’s workplace.

This programme is conducted in a live and virtual mode and therefore participants are expected to begin and complete the programme with the rest of the batch and so this programme needs to be completed within the specified duration i.e. 11 months – as per the schedule published from time to time during the course of the programme.

No, this is an executive certificate programme, especially curated for working professionals, offered by E&ICT Academy, IIT Guwahati in partnership with Edureka.

There are a number of job roles that are available for professionals seeking to establish a career in product management. Some of the typical roles include, but not limited to Product Owner, Product Specialist, Product Engineer, Product Design Strategist, Product Analyst, Product Design Manager, Product Consultant, Product Strategist etc.

The Advanced Executive Certificate in Product Management provides participants with a rounded 360 degree coverage of key elements of Product Management starting from opportunity identification and product ideation and thereafter traversing to subsequent steps like planning, design, development and product launch. The module on product strategy explains how different elements work with each other and contribute to a successful product development process while the module on Analytics equips participants on how to use data to make relevant and fact based decisions and inferences, thereby increasing the chance of success. Additionally, this programme also includes a dedicated module on the Role of a Product Manager outlining an organization’s expectations from this role, the key deliverables and practical challenges that need to be overcome while executing this role. Participants can therefore map their own skill sets to the demands of this role which will help in charting an appropriate career path for oneself.

Upon successful completion of this programme, you will get a certificate of completion or participation – as applicable – from E&ICT Academy, IIT Guwahati.

Certificate of completion for participants successfully passing the evaluation criteria. Certification of participation for participant only meeting the requisite attendance criteria.

Candidates who satisfy the following criteria are eligible to enrol for this programme
  • For Indian Participants – Graduates from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
  • Candidates with a minimum of at least 3 years of relevant work experience

  • Working professionals with experience in areas like production, quality, marketing, sales, project management, analytics, IT, business management etc. who are contemplating a career transition into a Product Manager.
  • Executives currently in a Product Management role who aspire to gain a structured, practical and deeper understanding of the various dimensions the domain entails.
  • Senior leaders who are keen to get a 360 degree view of this domain to be able to effectively lead product management initiatives with an intent to gain competitive advantage and/or catalyze organizational growth.

Click here to register online and complete an application for this programme. The Program Advisor/Admission Manager at Edureka will do a preliminary eligibility check with the interested candidates. This may include for initial scrutiny against specified eligibility criteria like educational qualifications, years of experience, details of current employment and proficiency in English amongst others. Once eligibility has been established, qualifying candidates may register online at edureka.co and proceed to pay the down payment or the full program fee online. Candidates will also be required to complete a detailed application form and furnish soft copies of necessary documents for validation and selection. Candidates will be required to pay the program fee as per the options chosen by the candidate. If you have any questions about the kind of supporting documents that needs to be uploaded, please speak with our Program Advisor/ Admission Manager who will be able to guide you through the process. All the information and documentation provided by you at the time of enrolment will be duly verified by Edureka and the Institute and if it is determined that the information and/or documentation provided by you is inadequate and/or does not substantiate the entry requirements and prerequisite criteria to the course, then your enrolment to the course will be cancelled with immediate effect and you may run the risk of forfeiting the fee paid.

You can email the Admissions Office at admissions.highered@edureka.co or call your Program Advisor or Admissions Manager.

In order to secure admission to this programme, you will be required to submit soft copies of the following documents
  • Passport size photograph
  • ID proof (Copy of Adhaar card, driving licence , passport or similar)
  • Copy of Degree Certificate or Marksheet of last semester as available
  • Declaration of details of work experience as mandated

Indian participants will need to pay Rs.2,00,000 as programme fee. This amount is inclusive of taxes and so no additional GST will be payable. Participants residing outside India will be required to pay USD 3500 as programme fees.

The program fee includes your tuition charges for all live and synchronous sessions, learning materials, case studies, tutorials, simulations and assessment charges/exam fees as applicable. The program fee also includes a one of its kind, 6 months long individualized and personalized career support services offered by Right Management India, is a global leader in Career Transitioning and Management.

There is a campus visit for programme conclusion and valedictory function, that may be organized towards the end of the programme. This is optional for participants. Should you choose to visit the campus at that time, then the travel and stay related expense as applicable, will need to be borne by you.

Yes, Edureka has tied up with a financial service providers. Should you require any assistance with financial loans, our Program Advisor/Admission Manager will be happy to support you with the guidelines for the same. However, the decision to grant the loan will depend on the adequacy of documents submitted and will be at the sole discretion of the respective financing agency/bank. The loan itself will be based on a mutual agreement exclusively between you and the financing agency/bank and Edureka will have no role whatsoever in this financing arrangement between the two parties. In order to proceed with the loan, you will need to complete your online registration with Edureka, pay the specified down payment and share the necessary documents for validations.

Yes, if your credit or debit card has a payment through EMI option enables, you can choose an EMI option at the time of paying through your credit or debit card. We also have other financing options offered through other financial service providers that you may wish to consider. For more information, reach out to our Program Advisor/ Admissions Manager.

If you choose to opt out of the course with more than 21 days remaining for course commencement, you may raise the request for the same with our Student Relationship Manager and you will be eligible to get an appropriate refund post deduction of a penalty amount Rs.5900 in you are an Indian participants & USD 125 if you are a for foreign participant. You will not be eligible for any refund if the refund request is received within 21 days or less from course commencement date.

Edureka, in partnership with an Institute, where applicable, reserves the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition, pandemic related or force majeure events. In the event that Edureka or the Institute cancels a scheduled course, the participant will receive full fee refund for the same. All refunds, in such cases, will be processed within 30 days from intimation of refund approvals by Edureka.

Valid requests for refund of fees on account of cancellation of enrolment by the participant shall be considered only if such requests are received at least 21 days prior to class start of the programme. On receipt of such valid requests for refund of fees, the down payment or fee paid shall be refunded after deducting a penalty of Rs.5000 for Indian participants & USD 125 for foreign participants. All refunds, in such cases, will be processed within 30 days of receipt of a valid refund request. In all other cases, no refund shall be made.

No, in the normal course, we do not encourage transfers to subsequent batches as it impacts your learning and career goals. Additionally, batches are monitored by the institute and are run as per their standards. However, in exceptional & compelling circumstances, you may raise your concern and transfer request with your Student Relationship Manager (SRM) who will present your case to the Institute for approval. You will be eligible to transfer to a subsequent batch if and only if the request is explicitly approved by the Institute(s). Do note that such batch transfer requests needs to be made at least 21 days prior to the commencement of the program.

In the event that your transfer request to a subsequent batch is approved, any amount paid by you within the current financial year shall be considered as advance payment towards the next batch. However, you will be required to pay the following additional charges
  • A Batch Transfer fee of Rs.5900
  • Differential amount of fees if there is a difference in the program fee between the 2 batches
  • Actual costs for tools/simulations/licences or learning materials – as determined by the Institute.
  • If the batch transfer request is approved more than one financial year apart, only the base fee paid will be considered as advance payment towards the next batch. The tax component will not be adjusted towards the applicable for the current batch you are being transferred to.

You can attend the live classes of this programme using a laptop or desktop with basic specifications. However, in order to optimize your learning experience we recommend that you have the following,
  • Internet speed of 1 Mbps minimum (preferable wired connection).
  • Supporting OS – Window 7, Window 8, Widows 10, Safari & Mac OS.
  • Recommended Browser – Google Chrome and Firefox
  • Recommended Device – Laptop or Desktop (Avoid using Mobile or Ipad)
  • Functional web cam, microphone and speaker enabled on your laptop/desktop
  • Latest Adobe flash player should be installed in your system.

Once your admission to the programme is confirmed, dedicated Student Relationship Manager (SRM) will be assigned to you and you may direct all your queries and questions related to the content and delivery to you assigned SRM. Alternately, since the classes are all live and virtual, you will also have the opportunity to raise your academics related questions and doubts with the faculty either real time during the class or offline through our LMS.

Any queries you have regarding the programme or the admission process may be directed to our Admissions team. Once your enrolment to a programme is confirmed, a dedicated Student Relationship Manager (SRM) will be assigned to you and you may raise all subsequent queries and clarifications with the assigned SRM.

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