Courses Covered:
This course emphasizes furnishing students with a robust comprehension, both theoretically and practically, of the fundamental tools utilized in equity valuation and stock selection. Valuation methodologies covered comprise dividend discount models, cash flow models, and valuation based on multiples.
In this course, students will learn advanced techniques of micro and macroeconomic analysis applicable to business decisions. Students are expected to apply economic concepts, theories, and tools to solve business challenges. The course consists of several core topics, including Financial packages and their practical and legal grounds, Market Structure, Resource allocations and pricing, Competitive application of managerial strategy and public policy, market power, Government regulation and business firm’s optimal responses.
This module introduces students to the concept of advanced integrated marketing communication. The core topics covered in this section includes Consumer Behavior, Market Research, Product Planning and Creation, Price Valuation, Strategies for Advertising, Advertising Regulations, Budgeting, Media Cross-Marketing, Personal Selling, International Markets Strategic Planning, Sales Promotion and events, public relations and publicity. Students are expected to produce an original Marketing Plan for a potential product/service. This will be a major form of assessment in this course
This module explores the Data Science basics and the application of business analysis. Students will understand the uses and applications of data analysis for business, whether in the search for effective results, predicting situations, or making more assertive decisions, through Business Intelligence, Big Data, Data Mining, Data Warehouse, and data collection. The course will also address issues related to data protection in companies and organizations.
This module delves into the accounting procedures fundamentals and the various use cases of accounting information, covering several core topics, including Recording transactions, Control, cost, and analysis of inventories, Liquid assets- Controlling and reporting, measuring and reporting long operating assets, current and contingent liabilities, time value of money, Long term Debts Accounting, installment notes payable; Owner’s equity: analysis and reporting, balance sheets and cash flow statements, and Corporate Income tax managing and accounting. Students also learn the legal and tax benefits of corporations, proprietorship, and partnerships.
An overview of the process of planning, organizing, leading, and controlling material and human resources in order to achieve the stated goals of the organization. Topics include major management theories; the macro and micro dimensions of an organization; managing suppliers, customers, competition, staff and personnel, budgets, and communications.
Theoretical, managerial, and hands-on approaches to the study of research and design. The module introduces students to the variety of tools and techniques used in soliciting, evaluating and communicating information for problem-solving purposes. The course will look at different types of research processes; how to write a research proposal; create and implement design strategies; gather and evaluate data, and then present the results to appropriate audiences. There will be a strong emphasis on statistical skills and analytic techniques.
This course focuses on the application of the principles and practices of strategic management. Students learn to identify, analyze, and evaluate corporate objectives and strategies in order to select, develop and deploy resources to improve the organization’s competitive position in relation to its products, services, financing, technology, personnel, and markets. By reviewing, revising, and changing corporate policies and strategies, businesses are repositioned for improved growth and profit. The outcome of this course is a strategic management plan for a product/service/organization, which will be the measure of the application of knowledge.
