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Learning Objectives - In this module, you will understand the basic concepts of social media ROI and how social media marketing can impact business from the broader strategy, to the sales pipeline.
Topics - What is Social Media ROI, Why it should be measured, Basics of business: strategy, marketing, and sales, Nine areas in which social media improves your business, The social media plan.
Learning Objectives - In this module, you will learn how to plan for an adequate measuring strategy, what needs to be measured, and how to calculate social media ROI.
Topics - The ROI of Marketing, Costs of social media, Benefits of social media, Measuring social media ROI in practice.
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