Google Analytics Online Training | Google Analytics Certification Course | Edureka

Mastering Google Analytics

Master the concept of google adword and analytics dashboard . Get trained to become google certfied after completing our instructor led online course.


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Why this course ?

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Course Type

You will undergo self-paced learning where you will get an in-depth knowledge of various concepts that will be covered in the course.

Real-life Case Studies

Towards the end of the training, you will be working on a project where you will implement the techniques learnt during the course.

Assignments

Each class has practical assignments which shall be finished before the next class and helps you to apply the concepts taught during the class.

Lifetime Access

You get lifetime access to Learning Management System (LMS) where presentations, quizzes, installation guide & class recordings are there.


Forum

We have a community forum for all our customers that further facilitates learning through peer interaction and knowledge sharing.

Edureka's Mastering Google Analytics course will introduce attendees to the world of digital data measurement and drive analytical decision making process. Attendees will be able to appreciate the importance of website & mobile site/app data tracking, measurement and analysis for important strategic decisions. Attendees overlooking business & strategy functions will learn how to leverage the Digital Media Analytics in decision making and scouting opportunities by studying visitor segmentations, visitor demographics & geographical impacts on digital properties. Attendees who belong to marketing functions can learn how various marketing channels are working independently and in sync to generate more value for business. 

After the completion of the Mastering Google Analytics course at Edureka, you will be able to: 

1. Understand the relevance of web analytics and how to utilize it in your decision making process. 

2. Understand and identify the various KPIs important for a digital presence. 

3. Write down, measure, assess and analyse the objectives vis-a-vis performance of your business via digital presence. 

4. Understand your customers, their behavior and engagement levels through freely available and easy to use web analytics tools. 

5. Understand how your marketing channels are performing and how can you optimize them for better ROIs.

6. Perform and measure A/B tests to understand the features your customers prefer, interact, engage and like on your portal.

7. Measure and analyse your geographical popularity, presence and consumer affinity. 

8. Measure and analyse your customer segment to learn more about your visitors to understand the effectiveness of marketing in driving the right target audience and product success factor by their high engagement levels with your product features.

Mastering Google Analytics helps you measure your success factor in digital world. It helps you in improving the business by understanding your audience better. Using Digital Media Analytics you can effectively optimize your spends to maximize your ROI.

Highly recommended for business stake holders with digital presence or planning for a digital presence, marketing professionals (digital & offline marketers), digital product managers, sales executives, strategy makers and enthusiasts who want to develop their career around web analytics.

Awareness and appreciation of Internet technology, websites, mobile apps, ecommerce, and other digital mediums. Added Advantage: Basic knowledge how of internet functioning and internet terminologies like cookies, tracking mechanisms, etc.

There will be several exercises done during the training. This will call for involvement of all the participants. The participants will be taking up quizzes at the end of 4th and 8th module.After the completion of these quizzes the participants will be certified as Google Analytics expert by Edureka.

Learning Objectives - In this module, you'll learn the basics of web analytics, you'll know about the various types of analytical tools and the specific solutions they are used for. You'll learn the various types of websites and how measurement plan changes with the type of website. You'll also learn how segmentation helps in data analysis.

Topics - Web Analytics Overview, Web Analytics History, Analytics Products & Categories, Website Categorization, Case Studies, Analysis techniques, Segmentation

Learning Objectives - In this module, you will learn the basics of google analytics, you'll learn about the importance of various dimensions & metrics and how they can impact your website. You will also learn about the important KPIs which are needed to be analysed for a healthy web performance. we'll deep dive into how to setup your account and grant the permissions to other users.

Topics - Introduction to Google Analytics, Dimensions & Metrics, Setting up Google Analytics, Understanding Account, Properties & Views, Users & Permissions in Google Analytics

Learning Objectives - In this module, you will learn about important KPIs and integration of different tools such as google webmaster & google adwords with google analytics. You'll also get an overview of how these tools enhance your analysis by integration with google analytics and the important data that can be tracked and analysed

Topics - Traffic, Channels, Sources & Mediums, Digital Marketing, Cost Models, Types of Channels, Integration of Google Analytics, Integration of Webmaster Tools

Learning Objectives - In this module you will learn about the audience reports and customer acquisition reports. You'll learn how to use regex expressions, the various combination of filters and parameters. 

Topics - Audience Reports, Acquisition Reports, Search Options, Regular Expressions

Learning Objectives - In this module, you will learn more about user behavior parameters. Important KPIs for tech & products. You'll learn how to A/B test your hypothesis and new products in google analytics

Topics - Events, Behavior Reports, Site Content, Site Search, Experiments

Learning Objectives -In this module, you will learn about conversions, goals & how to analyse your ecommerce sales & the impact of various factors such as audience segment, geography, demographics & marketing channels on it using multi channel funnel reports.

Topics - Conversions & Goals, Ecommerce Analytics, Multichannel Funnels

Learning Objectives - In this module, you will learn more about  social parameters & KPIs being tracked in Google Analytics & Facebook.

Topics - Facebook KPIs, Facebook console & parameters, Measurement of camapign effectiveness, Segmentation study of the campaign performance

Learning Objectives - In this module you will learn about the mobile app analytics. You will learn how to measure the success of various marketing campaigns & channels promoting your app download programs

Topics - Introduction to Mobile Apps Analytics, Tracking, measuring & Analysing important KPIs

You will never lose any lecture. You can choose either of the two options:
1. View the class presentation and recordings that are available for online viewing through the LMS.
2. You can attend the missed session, in any other live batch. Please note, access to the course material will be available for lifetime once you have enrolled into the course.
Ankur has over 9 years of experience in digital media, web analytics, digital marketing & online product management. Ankur has worked on web analytics in Wipro, Evalueserve & Ozonemedia, prior to joining Holidayiq.com and founding couponexpress.in, in his current capacity Ankur heads Analytics & Operations for Ecselis India, (a unit of Havas Media Group) where he consults multiple clients on the usage and implementation of web analytics. He is google analytics certified and has been training the subordinates since last 5 years.
Post-enrolment, the LMS access will be instantly provided to you and will be available for lifetime. You will be able to access the complete set of previous class recordings, PPTs, PDFs, assignments. Moreover the access to our 24x7 support team will be granted instantly as well. You can start learning right away.
Yes, the access to the course material will be available for lifetime once you have enrolled into the course.
Edureka is the largest online education company and lots of recruitment firms contacts us for our students profiles from time to time. Since there is a big demand for this skill, we help our certified students get connected to prospective employers. We also help our customers prepare their resumes, work on real life projects and provide assistance for interview preparation. Having said that, please understand that we don't guarantee any placements however if you go through the course diligently and complete the project you will have a very good hands on experience to work on a Live project.
Yes, it is possible. You can enroll now and can reschedule your classes in Future. You have complete Flexibility on this at Edureka. Also, you can check out the website to know more about our future batches.
Yes, this can be done. Moreover, this ensures that when you will start with your actual Batch, the concepts explained during the classes will not be totally new to you. Because you would have already done some preparation at your end, you will be in the position to ask the right questions and get the most out of the course.
We have limited number of participants in a live session to maintain the Quality Standards, hence, participation in a live class without enrollment is not possible unfortunately. However, you can go through the sample class recording and it would give you a clear insight about how are the classes conducted, quality of instructors and the level of interaction in the class.
Requesting for a support session is a very simple process. As soon as you join the course, the contact number and email-id of the support team will be available in your LMS. Just a phone call or email will solve the purpose.
Your access to the Support Team is for lifetime and will be available 24/7. The team will help you in resolving queries, during and after the course.
These classes will be completely Online Live Instructor Led Interactive sessions. You will have a chat option available to discuss your queries with the trainers during the class. You can go through the sample class recording and it would give you a clear insight about how are the classes conducted, quality of instructors and the level of interaction in the class.
Your Live Classes will be held every weekend for 4 weeks. It would typically be 6-7 hours of effort needed each week including live sessions, hands-on assignments and tasks which you can do at your own pace.
1 Mbps of internet speed is preferable to attend the LIVE classes. However, we have seen people attending the classes from a much slower internet speed.
You can pay by Credit Card, Debit Card or Net Banking from all the leading banks. We use a CCAvenue Payment Gateway. For USD payment, you can pay by PayPal. We also have EMI options available.
You can give us a CALL at +91 88808 62004/1800 275 9730 (US Tollfree Number) OR email at sales@edureka.co

At the end of your course, you will receive a set of multiple choice questions which you have to take up in the given time limit.

Once you are successfully through with the quiz (based on the score), you will be awarded a certificate with a performance based grading.

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Mastering Google Analytics