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It is a process that is used as a part of predictive analytics to create a statistical model of future behaviour. Predictive modelling leverages statistics to predict outcomes, and can be applied to any type of unknown event, regardless of when it occurred. For e.g. predictive models are often used to detect crimes and identify suspects, after the crime has taken place
Advanced Predictive Modelling in R will allow one to gain an edge over other analysts and present data into a much better and insightful manner. This would help the learner to immediately implement it in their workplace and create analysis and support decision making in the most scientific way.