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Top 15 Generative AI Tools and Applications in 2024

Published on Apr 19,2024 123 Views

Experienced writer specializing in DevOps and Data Analysis. With a background in... Experienced writer specializing in DevOps and Data Analysis. With a background in technology and a passion for clear communication, I craft insightful content that...

Thanks to the growing field of Generative Artificial Intelligence (GAI) with consistent innovations, many generative AI tools are now available for our use, offering help across diverse creative and technical pursuits. However, an emerging confusion that has been troubling users with this emergence is exactly which tools one should opt for! 

Today, we will take a look at some of the best Gen AI tools that you can consider using to overcome your creative block. So, let’s get started. 

But first, let’s start from the basics! 

What Is Generative AI?

So, what is generative AI? Generative AI is a subset of artificial intelligence that can produce content in different formats. The algorithm is then designed as an easy-to-use generative AI tool to cater to our creative needs. So far, these generative AI tools can produce text, images, music, audio, videos, and code. However, with time, this technology is further expected to make strides and create tools that are far beyond our comprehension. 

How Does Generative AI Tool Work?

Generative AI tools work by using a machine learning (ML) model. They learn patterns and relationships from the dataset. These datasets are usually human-created content, so programmers can train generative tools to perform all the repetitive creative tasks. 

For example, it can help you write the perfect job application or create an image in Leonardo da Vinci’s style. Whatever data that already exists, these AI generated tools can mimic and give you similar outcomes. 

However, this also means that these tools have creative limitations. So far they can neither give you absolutely unique ideas nor can they perform tasks that they are not trained on. 

Therefore, you’ll often find their results to be repetitive and occasionally inaccurate. Generative AI course often touch upon this topic, helping learners explore how this technology actually works. 

Best Generative AI Tools Applications

Here are some of the top generative AI tools:

Tool Application
ChatGPTText generation, chatbots, creative writing assistance
ScribeWriting different kinds of content like marketing copy, code, scripts
AlphaCodeAssists programmers by generating code snippets and functions
GitHub CopilotHelps developers with code completion and suggestions
GPT-4 (or Bard)Text generation, translation, writing different creative text formats
Cohere GenerateText generation for various purposes, summarisation, code
DALL-E 2Photorealistic image generation based on text descriptions
Adobe Firefly Image 2Image editing and enhancement, creative image generation
SynthesiaVideo generation with realistic human avatars
Duet AIVoice generation with emotional tones and various accents
JasperLong-form content creation, marketing copywriting, sales copywriting
AnywordMarketing copy optimisation and generation for various channels
MurfRealistic voice generation for various purposes, such as explainer videos, podcasts, and audiobooks
RunwayMLMachine learning model prototyping and experimentation platform
MuseNetMusic generation with different styles and genres

Top 15 Popular GenAI Tools You Must Know

1. ChatGPT

ChatGPT, developed by OpenAI, is a generative pre-trained transformer capable of understanding and generating human-like text. It is one of the best tools for various applications in natural language processing (NLP).

ChatGPT is everywhere these days! People from different industries and backgrounds use it for all sorts of things. For example:

  • Businesses use it to help with customer support, find new leads, and do market research.
  • Writers, bloggers, and content creators use it to generate interesting ideas and make their content highly engaging. 
  • Developers and technologists even use ChatGPT to build AI-powered applications, chatbots, and tools. 
  • Basically, ChatGPT is used across many more domains for different purposes. It is one of the most commonly used tools. 

One of the best things about chatgpt is that it gives free access to AI content development. So, To use ChatGPT, open the interface and input a prompt or a question. For example, if you’re a programmer and want to understand how a program works, you can paste your code into ChatGPT and ask it to explain.

Just like that, you can get assistance with writing content on any topic. If you’re not satisfied with its response, you can request another one, and it will provide you with as many responses as you need.

Diverse Uses of ChatGPT Across Different Fields

  • Customer support representatives
  • Content creators
  • Developers
  • Educators 
  • Researchers 

They use ChatGPT to generate text, answer questions, or engage in conversation in various applications and platforms.

Next up, let’s proceed to the following tool in our top list, which is Bard.

2. Bard 

Bard is a generative AI ChatBot developed by Google, which is now called Gemini. It is designed for creative writing tasks and is built on LaMDA, a transformer-based model.

  • Bard can help you with tasks such as coding and solving math problems, as well as writing, planning, and learning more. 
  • You can also generate images through Gemini, recognize speech in over 100 languages, and help with audio translation. 
  • Without the need for any extra tools, Gemini can understand tricky visuals like charts and diagrams all by itself. It is also the best tool for describing images and answering questions about them.

To get access to Gemini, sign in to your Google account and start chatting with Gemini. You can provide Prompts with various inputs, such as text, images, videos, or even code. You will also have the option to Integrate with Google apps, such as Gmail, Docs, Sheets, and more.


Imagine you have an image or diagram that needs explaining. To do so, click ‘upload an image,’ select the image from your device, and type ‘explain the diagram. ‘

Gemini is also capable of generating an image. So, let’s generate the image of a playful puppy.

From the snapshot above, Gemini has created pictures of a puppy. If you’re not satisfied with them, you can ask for more images.

Diverse Range of Individuals and Professionals Utilize Bard, Including:

  • Writers
  • Bloggers
  • Marketers
  • Educators
  • Anyone seeking assistance with content creation, idea generation, or improving writing skills.

The following tool in our lineup is Bardeen.

3. Bardeen

Bardeen is a generative AI tool developed by OpenAI. It’s an AI assistant that simplifies repetitive tasks and effortlessly automates tasks within work apps. 

  • Bardeen saves your time by doing repetitive tasks.
  • There is no need for complicated builders or scripts. You tell Bardeen what you need, and it will do the task in no time.
  • Bardeen learns from you to create personalized automation.
  • It works with many apps and websites, making your tasks easier.

Bardeen streamlines work seamlessly across various roles.

Bardeen is a great tool for making work easier. It is used by:

  • Managers
  • Sales teams
  • Recruiters
  • Founders
  • Market researchers 
  • And others who want to automate repetitive tasks and get more work done efficiently.

What is the functionality of Bardeen?

  • Through Bardeen, you can Connect data and actions from one app to automate tasks in another. Also, Bardeen works with many popular apps to make your work easier.
  • Bardeen can also handle tasks in your apps and websites, like filling out forms, sending messages, or creating reports. It makes the task easy for you.
  • Workflows are like chains of actions triggered by you or changes in your apps. They handle repetitive tasks for you, freeing up your time for more important things.


The next Generative AI tool on our list is Using this tool, you can effortlessly turn your text into videos. You can Create professional-looking videos with a digital avatar in minutes, and no complex production is needed.

  • It will Convert text to video in just three easy steps.
  • First, pick your favorite digital avatar.
  • Then, add your message.
  • Finally, render your video with Rephrase Studio. can handle over 40 languages, allowing you to create high-quality videos and animations that a person can speak, using only text as input. is used in video production and content creation. 

Who uses

Marketers and content creators often use it for social media platforms like YouTube, and even business owners use it to generate video content quickly and efficiently.

Next up, let’s delve into Synthesia, the following tool in our lineup.

5. Synthesia

Synthesia is a #1 AI Video Generation Platform that effortlessly Transforms text into videos. You can Produce studio-quality videos with AI avatars and voiceovers in over 130 languages. 

  • With over 160 ready-to-use options, you can create engaging videos instantly. 
  • You can choose from 160 characters to make your videos more interesting. Then, customize avatar outfits and logos to represent your company and even create realistic conversations in the video. 
  • This tool will also create subtitles for your videos without you having to do it manually and allow you to replicate your voice. 

How to use Synthesia

  • Synthesia is easy to use. To personalize the video, add your script, select the language, and click ‘generate video.’ 
  • Customize the AI avatar, colors, fonts, and layouts.
  • Finally, download the video in MP4 format or get a shareable link.

Synthesia Use cases:

Synthesia is used widely across industries to create engaging video content. 

  • It streamlines various tasks in learning
  • Information Technology
  • Sales
  • Customer service
  • Marketing
  • Enterprise, from training to communication and advertising.

6. DALL-E 2

DALL-E 2 is an AI system from OpenAI that uses deep learning methodologies that can produce realistic images and art just by describing them in natural language.

DALL-E 2 learns from examples, so you can describe what you want in natural language and get different images and art. You can also make changes to existing pictures using the inpainting tool and replace a part of an image with AI-generated imagery.

Below is an example:

DALL-E 2 is used in creative content generation. It’s often used by artists, designers, marketers, educators, and developers who need assistance with generating visual content, creating art, designing graphics, and exploring creative possibilities using AI technology.

Moving onto our next Tool, TypeStudio

7. Typestudio

Typestudio is a flexible editing tool ideal for podcasts, streams, interviews, and other types of content. It’s a video editor that allows you to edit your videos by simply editing the text transcribed from the video.

Typestudio provides a range of features, including:

  • Auto subtitling
  • Transcribing videos
  • Converting videos to articles
  • Converting text to articles
  • Translating subtitles
  • Adding images to video podcasts
  • Voiceovers
  • Editing podcasts

With its advanced AI-driven features, Typestudio streamlines the editing process, enabling content creators, podcasters, and businesses to produce high-quality videos and podcasts with minimal effort and time.

Next on our list, we have a Descript.

8. Descript

Descript is your all-in-one solution for writing, recording, transcribing, editing, collaborating, and sharing your videos and podcasts.

Descript offers comprehensive workflow management in a single tool:

  • In Descript, editing videos feel as simple as working with documents and slides. 
  • Podcasters can effortlessly edit multitrack audio, similar to editing a document. 
  • Screen recordings are instantly captured, edited, and shared. 
  • Transcription is speedy and accurate, with powerful correction tools. 
  • Content can be repurposed into clips using templates, subtitles, and more. 

Features provided by Descript:

Descript offers a range of powerful AI features to elevate your videos and podcasts. 

  • Firstly, you can seamlessly edit videos by editing text. Descript transcribes your video content, allowing you to make edits just as effortlessly as you would in a document. 
  • Secondly, with AI voice cloning, you can create ultra-realistic AI voice clones and generate text-to-speech in a matter of seconds. 
  • Additionally, Descript provides studio-quality sound with just one click through its Studio Sound feature, which removes background noise and polishes up audio instantly. 
  • Lastly, the green screen effect allows you to remove your video background and place your subject anywhere with a simple click.

These features are helpful for a wide range of users, including:

  • Content creators
  • Podcasters
  • Filmmakers
  • Educators
  • Businesses. 
  • And anyone looking to enhance their video and audio content creation process can benefit from Descript’s intuitive tools and powerful AI features.

Now, let’s talk about Compose AI, the next Generative AI tool on our list.

9. Compose AI

Compose AI is an AI-powered writing tool and a free Chrome plugin that generates text using artificial intelligence. It helps you complete sentences as you type and speeds up the process of writing emails, creating documents, and chatting. It will also help you rephrase sentences.

You can integrate this tool into your existing platforms and tools to speed up tasks and save time.

This tool is used by:

  • Marketers
  • content creators
  • Writers
  • Businesses to generate content, streamline writing processes, enhance productivity, and create engaging material for their audience.

The top 10th tool on our list is 

10. Chatsonic 

Chatsonic is one of the leading alternatives to ChatGPT on Google.

Chatsonic’s powerful features:

  • If you want insights on any of your PDFs, documents, or links, drag and drop the file into Chatsonic and ask for a quick summary.
  • You can even chat with your images. Chatsonic accepts images as input and responds to any queries you have about them.
  •  It also creates AI images and delivers high-quality output quickly.
  • Chatsonic makes it easy to stay organized with advanced note-taking and keeps conversations flowing with smart follow-up questions.
  • It Provides quick access with a Chrome extension, lets you customize its tone and style, simplifies teamwork, and fine-tunes your prompts for better results.

The top reasons Chatsonic excels include:

  • It Seamlessly integrates with real-time Google search.
  • It allows Direct chat functionality with PDFs, documents, and images.
  • It provides quick and effective summarization of web pages.
  • Smooth repurposing of audio files.
  • Producing high-quality human-like voiceovers.
  • And Consistency in writing with your brand’s voice.
  • As well as the creation of AI images.

Chatsonic is used by 

  • Professionals
  • Businesses
  • Educators
  • Researchers
  • content creators 
  • To streamline tasks, enhance productivity, and leverage AI technology for various needs.

Up next is Tome.

11. Tome

With Tome, you can Craft impactful presentations in less time. Its AI-driven features and personalized tools simplify the creation of sales and marketing materials that leave a lasting impression. Tome’s advanced AI capabilities effortlessly generate presentations, pages, images, and even text.

Tome is a Great starting point for any project. Explore various projects or express your ideas promptly with versatile templates such as:

  • Founder
  • Creative
  • Design
  • Product
  • Sales & Pitch Decks
  • Personal
  • Marketing
  • Education 
  • Career and more.

Next on the list is Design.AI

12. Design.AI

With, you can produce logos, videos, banners, and mockups using AI in just 2 minutes. This platform simplifies your workflow, saves time, and reduces costs. is a platform that uses AI to help you create, edit, and scale content effortlessly. You will get all your creative tools in just one place.

Tools such as:

  • FACE SWAPPER: Smoothly integrates your face into any picture or video.
  • LOGOMAKER: Launch your brand with a unique logo and full brand identity kit using an AI generator. 
  • IMAGE MAKER: Creates custom images effortlessly from your ideas with our text-to-image generator.
  • There are many more creative tools, such as videomaker, Speechmaker, Designmaker, AI writer, and more. These innovative tools are suitable for all content creators, including influencers, small businesses, startups, educators, enterprises, agencies, and more.

Now, let’s discuss MidJourney.

13. MIDJourney AI

Midjourney is a cool AI tool that blends art and tech. It allows you to describe what you want in words, and it turns those descriptions into stunning pictures. So, using advanced algorithms, it turns words into unique artworks.

Midjourney uses Machine Learning Algorithms to interpret and analyze the data, which can be in the form of text, audio, or image. After getting this data, the algorithm will use it to generate new images, sounds, or other media types based on the patterns found in the data.

Here is an example that has transformed your imagination into AI-generated art:

Moving onto Github Copilot.

14. Github Copilot

GitHub Copilot is a code completion tool developed by GitHub, which Microsoft and Open own.

When propped with a programming problem in natural language, Copilot can generate solution code. It can also describe input code in English and translate code between programming languages.

It assists the users of Visual Studio Code, Visual Studio, Neovim, and JetBrains integrated development environments (IDEs) by autocompleting code. It works best for users coding in Python, JavaScript, TypeScript, Ruby, and Go.

In March 2023, GitHub announced plans for “Copilot X,” which will incorporate a chatbot based on GPT-4 and support for voice commands into Copilot.

Now, let’s discuss the last tool on our list, Alpha code.

15. Alpha code

By combining AI and competitive programming, it serves as a virtual assistant, guiding programmers through coding and providing smart suggestions.

Alpha code leverages machine learning algorithms to analyze vast amounts of code and learn from pattern

How Can Businesses Use Generative AI Tools?

Here are some use cases explaining how businesses can leverage generative AI tools. 

  • Content creation: AI tools can write insightful blogs, social media posts, and product descriptions.
  • Data analysis: GAI tools can compile and evaluate massive volumes of data in a few minutes. It can help identify patterns much faster and make decision-making more efficient. 
  • Elevating customer experience: With AI chatbots, companies can provide 24/7 customer support and analyse customer feedback and intents.  
  • Planning and strategising: Gen AI tools can be used in the product development phase to create mockups, simulate different market scenarios, assess risk, etc. 

While generative tools can do all of the above and more, they still need human input, called prompts, to start processing results. This is probably the reason behind prompt engineering roles becoming one of the most popular jobs of 2023, along with being an equally popular no-code job. 

So, if you wish to become fluent in leveraging Gen AI tools, then a Prompt engineering course can be a good starting point.

The Growing Role of Generative AI Tools in Various Industries  

Generative AI boasts itself as one of the most versatile subsets of artificial intelligence applications. Apart from creative fields, here’s how different markets are utilising it. 

  • Marketing and advertising: Generative AI tools are often used in aspects like ad optimisation, creating personalised campaigns and other creative pursuits, including copywriting, to save time and resources. 
  • Media and entertainment: With GIA tools, automation tasks become a breeze. They are used across a diverse variety of tasks, from generating video summaries to producing music for creative projects. 
  • E-commerce and retail: In retail and e-commerce, Gen AI is bringing revolution with virtual try-ons. Some of these implementations include generating personalised product recommendations for customers and dynamic pricing. 
  • Banking and finance: Gen AI is perfect for performing mundane and repetitive tasks like analysing data and identifying defaults. However, with advancements, it has also been used for security measures like fraud detection and pointing out the risks of suspicious activities within the system. 
  • Healthcare: In healthcare, generative tools are mostly used for research and development purposes. Some important use cases include drug discovery and curating personalised treatment plans. 


AI keeps evolving, this list is subject to change over time. In the future, we can expect even more innovative Gen AI applications to get implemented across different industries. If you want to keep up with them, then check out Edureka for the latest generative AI tutorial and other in-demand, rewarding topics that will future-proof your career in the long run. 


What are real-world applications for generative AI? 

There are several real-world applications for generative AI. The most popular ones include chatbots and virtual assistants, text-to-image generation, and using prompts to edit video and content writing. 

What industries can benefit from Generative AI tools? 

Generative AI tools can be utilised in various industries including creative (ads and marketing, fashion and media), data-driven (banking and finance, healthcare, and e-commerce) and technical (software development, customer service, and manufacturing). 

Should your company use Generative AI tools?

Yes, if any of your tasks can be completed through a generative AI tool, then it is worth giving a try. Generative tools can help you significantly in saving time and resources. 

Which is the best Generative AI tool?

Some of the best Generative AI tools include ChatGPT, DALL-E 2, and Midjourney.

What is an example of Generative AI?

A popular example of generative AI is DALL-E 2. 

Which generative AI tool stands out as a top choice? 

There are many popular generative AI tools to cater to different needs. Picking one as a top choice will be difficult without specifying the task you need to get done, as there’s no all-in-one tool yet. 

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