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Best Digital Marketing Books You Should Know in 2020

Last updated on Jan 07,2020 6.1K Views

Books play a significant role in shaping your life. Starting from a novel to a subject-related binder, you definitely should’ve come across a lot of authors and genres. But. as the world is evolving towards Digital Marketing, it’s time to start looking for the top 10 books for Digital Marketing.

I’ve made a list of top 10 Digital Marketing books that you should go for in 2020.

Digital Marketing BooksAuthor
Digital Marketing For DummiesRyan Deiss & Russ Henneberry
YoutilityJay Baer
Epic Content MarketingJoe Pulizzi
Jab Jab Jab Right HookGary Vaynerchuk
New Rules of Marketing and PRDavid Meerman Scott
Hit Makers: The Science of Popularity in an Age of Digital DistractionDerek Thompson
Permission MarketingSeth Godin
Social Media Marketing All-in-one DummiesJan Zimmerman, Deborah Ng
The Art of SEOEric Enge, Stephan Spencer, Jessie Stricchiola
Digital Marketing 2020Danny Star

Let’s start understanding why these books are important.

The first book on the list is:

 

Digital Marketing For Dummies

Author: Ryan Deiss & Russ Henneberry
Publisher: John Wiley & Sons, Inc.,

Amazon- 4.2/5
Googlereads- 4/5

Digital Marketing For Dummies-Top Digital Marketing Books-EdurekaThis book is the best for beginners and it shows you how to use Digital Marketing to grow your business. Written with the marketer’s best interest in mind, this book shows you how to use Digital Marketing Strategy and tactics that help in expanding your brand reach.

From current best practices in SEO and SEM to the latest ways to effectively use Content marketing and influencer marketing and everything, this book helps you get the most out of all your Digital Marketing efforts. It also covers everything about building and implementing your Digital Marketing plan.

This book talks about a well-executed Digital Marketing plan and how it is a proven component of success in business. So, if you are in search of a book to learn how to plan your business operations, this book is your go. 

 

 

Youtility

Author: Jay Baer
Publisher:  Gildan Media, LLC

Amazon- 5/5
Googlereads- 4/5

Youtility-Top Digital marketing books-Edureka Youtility is a massively useful book that creates long-term trust and kinship between your company and your loyal customers. This book breaks the traditional mindset of hype marketing.

It also shows how businesses need to adapt to the constantly evolving Digital Marketing environment by building relationships with information. This book is also one of the best books on Digital Marketing. It also talks about the genuine approach of helping clients than creating falls hype

Youtility shows the experiences, that is, more than 700 brands trying to improve their marketing strategy. Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between a company and its customers.

 

 

Epic Content Marketing

Author: Joe Pulizzi
Publication: McGraw Hill Education

Amazon- 4.6/5
Googlereads- 5/5

Epic Content Marketing-Top 10 Books to learn Digital Marketing-EdurekaEpic Content Marketing talks about the systematic approach to the process of developing stories that notify and entertain customers to act without actually telling them how to improvise your marketing tactics

This book is the key to know the importance of the valuable content that purchasers are always excited to devour and share. It helps you step by step through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers

This Epic Content Marketing book enables you to position your business, as a trusted expert in its industry and it is what customers share and talk about. 

 

Jab, Jab, Jab, Right Hook

Author: Gary Vaynerchuk
Publication: Harper Business

Amazon- 4.5/5
Googlereads- 4.1/5

Jab jab jab right hook-Top 10 Digital Marketing Books-EdurekaThis book highlights the art of winning the hearts of people by mastering the skill of Social Media Marketing. It provides a perfect combination of right jabs and hooks for triggering an amazing audience response.

The book focuses on Social Media Marketing and also emphasizes the importance of how to win the hearts of your customers. It’ll provide you with just the right combination of ‘jabs and hooks’ for triggering an adequate emotional response that will enable you to transform followers into brand loyalists.

And about the author, Gary Vaynerchuk is one of the New York Times bestselling authors. This means that the author of “Jab, Jab, Jab, Right Hook” is someone with actual and significant experience in the industry.

Also guys, Edureka’s Post-Graduate Program on Digital Marketing covers everything from scratch. All certified courses fall under this expertly curated program.

PGP Marketing IMT - Top 10 Digital Marketing Books-Edureka

You’ll learn about Content Marketing, Social Media Marketing, Email Marketing, Mobile Marketing, SEO and Digital Campaigns. Also, at the end of each session, you’ll have assignments that will increase your chances of being practical and will get you hired.

At the end of the course curriculum, you’ll have the certification of pride, your Digital Marketing Certificate.

Digital Marketing Certificate-Top 10 Books for Digital Marketing-Edureka

With this in hand, you can easily get into any top companies as Digital Marketing Manager or executive.

 

 

New Rules of Marketing and PR

Author: David Meerman Scott
Latest Edition: 6th Edition
Publication: John Wiley & Sons

Amazon- 4.4/5
Googlereads- 3.9/5

New rules of marketing and pr- Top 10 books to learn Digital Marketing-EdurekaThis New Rules of Digital Marketing & PR (Public relations) offers a step-by-step strategy for increasing visibility and sales by communicating with prospective customers directly. When using the latest digital spaces to their fullest PR, marketing, and customer-communications potential, you’ll find this book to be your savior.

This amazing book has been translated into 29 different languages and a dozen universities and Business Schools have included this in their academic program.

It also offers resources for entrepreneurs and business owners for building a strong marketing and PR strategy. This practical guide comes with fascinating case studies and detailed analysis to confidently market any product, service, or idea.

 

Hit Makers: The Science of Popularity in an Age of Digital Distraction

Author: Derek Thompson
Publication: Penguin Press

Amazon- 5/5
Googlereads- 3.9/5
Best reads- 94% of Google users like this

Hit Makers-Top 10 Digital Marketing Books-EdurekaThis “National Bestseller” from 2018 gets worldwide recognition because of the way Derek has explained about his marketing experience and real-time examples. This book discusses the hidden psychology of why we like, what we like and talks about the economics of cultural markets that shape our lives.

This book not only focuses on advertising campaigns but also other cultural phenomena, like the rise of Facebook. It gives a holistic view of the cultural market that will influence your content marketing.

Hit Makers is a magical mystery tour for beginners and intermediate level career aspirants. 

 

Permission Marketing

Author: Seth Godin
Publication: Simon & Schuster

Amazon- 4.4/5
Googlereads- 3.9/5

Permission Marketing-Top 10 Digital Marketing Books-Edureka This book is your one-stop solution for Digital Marketing. It teaches you the practical foundational Digital Marketing skill called “Permission Marketing”.

Permission Marketing book will help you to learn how to run marketing campaigns and create brand messages that your audience would love to consume and follow. It also helps you think offbeat and makes you understand how to build a strong relationship with your online prospects.

The history this book holds is quite amazing. In 2013, Seth Godin, the founder of Squidoo and Yoyodyne, was avowed into the Digital Marketing Hall of Fame. He’s the author of a few best Digital Marketing books ever, many of which were translated into more than 35 languages.

 

Social Media Marketing All-in-one Dummies

Author: Jan Zimmerman, Deborah Ng
Latest Edition: 4th Edition

Publication: John Wiley & Sons Inc,

Amazon- 4.4/5
Googlereads- 3.7/5

Social media marketing-Top 10 books to learn Digital Marketing-EdurekaMarketing your business through social media is not an option, it’s an absolute imperative. And this new edition of Social Media Marketing All-in-one Dummies will provide valuable insight about successful Social media strategy and many more.

This Social Media Marketing book helps you to create and implement a social media strategy, reach and engage with your customers on social media platforms, integrate social media with your other marketing initiatives, boost sales and revenue. 

Through this book, you’ll get comprehensive and expert guidance on how to use the latest social media platforms to promote your business, reach prospective customers, and also get noticed in the global marketplace.

 

The Art of SEO 

Author: Eric Enge, Stephan Spencer, Jessie Stricchiola
Latest Edition: 3rd Edition
Publication: O’Reilly Media Inc,

Amazon- 4/5
Googlereads- 4.1/5

The art of SEO-Top Digital Marketing Books-EdurekaThe third edition of The Art of SEO book furnishes how Digital Marketers can work with a refreshed rundown of SEO tools and website optimizing techniques.

These three famous experts had investigated the exact workings of search engines in this 1000+page guide, which can be definitely considered as one of the best books of SEO Marketing. They also share valuable guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy.

Now, talking about the author, Stephen, Eric Enge and Jessie are the leaders of Digital Marketing specifically SEO Marketing. They have a separate and independent business venture of their own. 

This said enough, this book is complete with an array of effective tactics from basic to advanced concepts of  SEO

 

Digital Marketing 2020

Author: Danny Star

Amazon- 4.9/5

Digital Marketing 2020-Top Digital marketing books-EdurekaThrough this book, Danny Start shares his insights about Digital Marketing. Star covers a wide range of topics such as SEO, social media, online advertising, email marketing, and so much more. Each chapter introduces to beginners how certain systems work, and also provides with an objective list of pro’s and con’s, and even tips on when to deploy certain methods.

Digital Marketing 2020 is going to be your one-stop solution for Digital Marketing.

With this, we come to the end of this article on “Top 10 Books for Digital Marketing”. I hope you are clear about the topics that are discussed and added value to the knowledge of Digital Marketing.

If you wish to enroll for a complete course on Digital Marketing Certification Training, Edureka has a specially curated PG Program in Marketing with Specialization in Digital Marketing which will help you gain expertise in various digital media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing, and Google Analytics. 

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