Published on Feb 27,2018
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The most important thing for a web page or website to do is to rank high on Google. This is because, if your website is not in the first page of Google then there will be fewer views for your web page or website. So, what can be done to rank on Google?

The above video discusses this question in detail and provides a viable solution. The video also covers the following topics:

  • How to find high-quality keywords with low competition? (It’s not about using Google keyword planner)

  • How to get 10+ backlinks in just two hours?

  • How to get backlinks from journalists?

When searching for something on Google, the first few web pages you see are basically ads. These are paid marketing. Then comes the organic searches that do not charge you anything. No one knows the exact algorithms used by Google for ranking the websites, but there are around 200 factors involved in this process. Let’s look at some of them in this post.

What is SEO?

SEO, which stands for Search Engine Optimization is the process of bringing traffic to a website or a web page in a search engine’s unpaid results, which is often referred to as ‘natural,’ or ‘organic.’

All major search engines like Google, Bing, Yahoo and many more have search results, where web pages and other content likes videos and local listings are displayed and ranked based on what the search engine considers to be most relevant to the user.

Why it is important to rank high in Google search:

Here’s a graph that clearly depicts the importance of ranking in the first page or the first 10 search results. The number of click or CTR decreases drastically as the ranking increases or when the web page is displayed in subsequent pages.

What determines search ranking?

Google uses over 200 factors.

You need to focus on the factors that have a greater impact to improve your web page ranking in Google.

Read on to find out how you can achieve this.

Backlinks:

When you place your web page link in other websites or pages, Google looks at the web page that is linking to you and analyzes the text around it. It helps Google to find out if the link is relevant to your site and ranks you based on the relevancy and authority. So posting numerous backlinks without relevancy is not going to earn you any points.

Backlinking is so important that your job as an SEO person is to show them the values of linking to your page.

The following techniques can help you rank higher in Google search:

  • Targeting the right keywords

  • Getting others to link to your site

Finding Keywords with Low Competition with Soovle:

Soovle is a search engine that provides various relevant keywords that are trending in various platforms. It is a great tool when it comes to search and content creation ideas. With Soovle, all you have to do is type a search term and press enter to view the suggestions. Double click a suggestion to perform a search on the search engine platform it came from.

Finding keywords with Google Trends:

Google Trends lets you find out what’s trending on Google right now and to compare search queries to see which query is more popular. It is one of the best and most versatile tools available for SEO.  It is a perfect tool for researching queries and keywords that are otherwise difficult to find.

When performing a search on Google Trends, you have the option to set four variables like Web Search, Worldwide, 2004-Present and All Categories.

How to get backlinks?

Content curation tools can be used to get backlinks. Scoop it is one such tool. Scoop it fills the need that a growing number of people and businesses have to publish content in an efficient and impacting way. With Scoop it, you can find popular content from around the web, create your own curated magazine and at the same time drive traffic to your website.

How to use Scoop it to get some high-quality backlink?

  • Select your topic

  • Find popular topics or pages

  • Suggest a link

30-50% of the suggestions are accepted within two days

Here are some tips to win with Scoop it:

  • Don’t spam

  • Build a relationship by reciprocating

  • Edit titles, images and summary information to make the content more useful to readers.

  • Share Your Scoops

  • Add New Scoops Regularly

  • Suggest Your Scoops to Other Scoopers

  • Tag Your Scoops

Getting Link from Journalists:

Journalists write content for popular sites and a link from these articles can be pretty valuable as it will contribute to the SEO and bring in additional traffic. One of the popular advices is to invest in building a relationship with popular bloggers / writers / journalists. It takes time and effort and is a long drawn out process that works really well.

But there is another, faster and much more scalable method – HARO

Journalists need experts for insights and you can be the expert and help them out. You can register with HARO as an expert and respond to journalists’ queries and in return get quoted, usually with a link back. On registering with HARO, you will receive email queries as shown below, three times a day.

Webinar presentation:

Questions asked during the webinar:

1. What is the ratio of CTR of Ads and search results?

Out of 100 clicks generated in Google, 90 clicks are on the search result and only 10 clicks are on the Ads.

2. Does backlinking work for big companies?

It is a matter of ego for big companies to ask for backlinking, so smaller companies benefit from this strategy.

Got a question for us? Please mention them in the comments and we will get back to you.

Related Posts:

Get Started With Digital Marketing

Blogging For Digital Marketing Success

How to Create Content That Drives Organic Traffic

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