Do you think that only experts are good at SEO (search engine optimization) to boost your website online credence? Well, not entirely. Whether bite sized or too large to chew, each company with online presence today would have toyed around with SEO, some very successful, some a little and some unsuccessful.
SEO is the process of improving the visibility of a website. The main way to steam the visibility engine up is by incorporating search engine friendly components. Keywords, content, optimization, page rank, visits, back links, hits, strategy and blog are examples of some jargon used in the language of the SEO world. In the article, we will attempt to understand some of these better and also list 7 tips for a quick and effective SEO strategy.
Tip #1: Pick Your Customer’s Brains
What better way than to hear it from the horse’s mouth! Run a quick survey / administer a questionnaire with a subset of your customer population to understand the keywords that they would use to search for your product. Once you have got a hang of them, use the words to construct your content, both for your website and other web platforms.
Tip #2: Optimize Your Page
Using keywords on page titles and meta descriptions are insufficient in today’s rapidly changing social media space. Incorporating keywords in the title tags, meta descriptions, H1 tags and alt tags are a given. What seems to be trending these days are long-tail keywords. Whilst primary keywords are the most basic words linked to your site, long-tail keywords are a notch more complex and highlight your business in a tad bit more detailed way.
For example, if you are into DIY (do-it-yourself) organic pizzas, using just the word ‘pizza’ will make you one amongst the crowd. Alternatively, if you use a long-tail keyword like ‘DIY pizza – Organic, fresh and healthy toppings’ describes what you are doing in a much better way and provides more keywords in a single phrase.
Tip #3: Ensure You Have A Site Map
A site map is literally a blueprint of your website. The more the number of pages a search engine can index from your website, the higher the trust your site gains in terms of SEO. Site maps are simple to create and prove to be quite impactful as search engine crawlers find links to all the pages on your site, even if you miss something out. Some free software available to create sitemaps are xml-sitemaps.com and web-site-map.com.
Tip #4: Link Up
Internal linking or cross linking is the process of creating links within a website from one point to another. Usually, content that is related in some way offers cross-links on the same site. They ensure easy navigation through a site and also establish the pecking order for content or data on the website. When the ranking power flows throughout the site from top to bottom, it can increase the ranking potential for each page. Deeper the links, better the results. Internal linking to blog articles is another way to strengthen the total search-optimized value of the website.
Tip #5: Create A Blog
Creating a blog represents content marketing in its true form. You are churning out valuable information and analysis for your readers, which keeps bringing them back for more. The caveat with blogging is that the content needs to be frequently updated and very relevant. Blogging helps in answering questions that’s customers may have, even if you are not talking to them in person. It helps in building relationships with customers are keeping them engaged over time. How does blogging impact SEO? It directs more traffic to your site. As you create and share blog posts through different social media platforms (for e.g., could be Facebook, LinkedIn, Twitter or others), you end up creating several more links to your website. This optimizes your ranking incrementally in search results.
Tip #6: Create An Effective URL
A URL (uniform resource locator), domain name or web address is a reference or address to a resource on the World Wide Web. A URL is considered to be one of the most significant building blocks of an SEO strategy. URL’s that are easily readable perform better on search engines. Utilizing some options from your list of keywords in the URL will create a strong and compelling SEO case. Also, use shorter URL’s as compared to longer ones and wherever possible provide a gist of the content in the URL name. Let’s look at an example: if you are posting a blog piece titled “How to make sure you visit at least 20 countries before you die” and your domain name is mytravels.com, consider something like:
Tip #7: Try Some Unusual Words
It’s more difficult for common words to climb the rankings on search engines as compared to some unusual and uncommon ones. Think about it. Sometimes, it may just work out well if you include some unusual words in your content. The chances that your webpage gets listed amongst the top results would be greater.
SEO is not something that will magically produce results overnight. Imagine yourself going on a detoxification and weight loss plan. You apply various techniques of diet control, exercise regime and a healthier lifestyle. You set milestones for yourself to keep you motivated. Similarly, SEO needs time and consistent efforts to be effective.
SEO careers are in high demand today. Not so long ago, SEO was not considered to be a specialized job, but with the online content marketing space getting so competitive, it has emerged as a lucrative and fulfilling career choice. Performing well as an SEO Expert/Specialist requires the ability to do great research and needs training and experience. SEO gets integrated into the overall marketing process. So for instance the post of a Content Marketing Director or Social Media Marketing Director would require someone well-rounded and experienced with PR, content and SEO skills.
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