Digital Marketing Certification Training
- 8k Enrolled Learners
- Live Class
The way you optimize your content plays has a major impact on its ability to rank. This suggests that On-Page SEO is very important and is also one of the notable SEO techniques to generate possible leads and sales. So this article will be your guide to help you with what is On-Page SEO.
These are the topics to be covered in this article:
On-Page SEO is basically a practice of optimizing individual webpages to rank higher on the Search Engine Result Pages (SERPs). This signifies that you will be optimizing both content and corresponding HTML source code. And, the best part about this is, it generates effective traffic onto your website.
Talking about the stats,
Internet marketing has grown to its peaks in recent days. And most of them have shifted their focus from Social Media, Email to SEO practices. Having an SEO team in your organization has become a necessity rather than a requirement.
Some people think SEO is dead but, the reality is completely different. SEO is more active and also is helping out a lot lately. Until you optimize your content on-site, you cannot push it to appear on the Search Engine Result Pages (SERPs). The more your website ranks higher, the more is the traffic and also the sales.
With an estimate of 46 billion reaches across the globe, Digital Marketing is sliding towards programmatic advertising and more than 85% of ads would be automated. This means, time management is sorted and also less workforce. So, in order to make your website look appealing and wonderful, On-Page SEO is used.
No matter how good your content is, it wouldn’t rank higher if you don’t include the SEO techniques. Ranking your webpage higher on the SERPs is a task in hand. So, let’s dive in further into this article to understand the factors that influence the On-Page ranking.
Title tags contribute a lot to your ranking on the SERPs. A Title Tag is an HTML element that specifies the title of your website. It is always the text displayed on the SERPs which is a clickable header.
<head> <title>What is On-Page SEO? </title> </head>
What’s the point in having a Title tag? Why is it used?
Title tags are the first impression of your organization. It is the way a viewer looks at your website. Majorly title tags are used in:
The above image shows how the title tag is visible to the viewers. You can add your corresponding keyword in the title and include the same in your page content. Always make sure,
Headers are used to drive more attention to the topic you will be discussing. These are basically used to highlight a particular topic.
Creating a very impressive content and adding out of the box ideas to improvise your webpage is definitely going to help the audience know about your business and the quality of content you create.
Linking another article or a webpage is going to benefit you as well as the external post. Even Backlinks drives quite a lot of traffic on your website. Internal and external links also help rank your website higher.
So, it is necessary to create content that has your keyword included and try to include them where ever you can. But, do not overdo it and stuff your keyword.
Add relevant images and try to include the keyword in the Alt text.
Before building your content, try to analyze and build a storyline of what you want to convey. Then categorize them in a genuine manner and elaborate them.
Keywords are the building blocks of your content. The more you focus on your keyword, the more content you can add and more involving the website would be.
On-Page SEO is a bit tricky and requires a lot of attention. So, having some idea about a few easy ways will definitely be your savior.
Breadcrumbs are the links that help you in tracking the path from the page that the user is currently viewing. These are the ones that appear near the top of the page and reflect the structure of your website.
But, why is this required and how do these affect SEO?
Let’s understand how.
Breadcrumbs help users not only trace their paths but also help them giving similar pages. These help in minimizing the negative factors that decrease the bounce rate of your website.
A meta description is an HTML tag.
This holds an overview of what you want to convey to your customers or prospects.
Meta description of any article you write looks like this. Optimizing this with the target keyword is a task and also should be of a length ranging up to 155 characters.
As far as your content matters, corresponding images also tend to drive more traffic to your website. More specifically, add keywords in the alt tag. This will help your images rank on the Search engines.
With this, we come to the end of this article on What is On-Page SEO. I hope you guys are clear about the topics that are covered in this blog. If you have any doubts regarding this topic, feel free to mention them in the comment section below.
If you wish to enroll for a complete course on Digital Marketing Certification Training, Edureka has a specially curated Digital Marketing Post-Graduate Program which will help you gain expertise in various digital media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing, and Google Analytics.