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What is the Salary of Digital Marketer?

Last updated on Nov 28,2019 367 Views
Disha
Disha works as a technical content writer for Edureka. She likes writing... Disha works as a technical content writer for Edureka. She likes writing about different technologies and career trends. She is an expert in SEO,...
What is the Salary of Digital Marketer?

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The field of Digital Marketing is booming these days. If you are aiming for a career in the Digital Marketing field, you have high paying Digital Marketing jobs waiting for you. Since every brand is fighting for digital supremacy these days, digital marketing agencies have a lot to offer. In this blog on “Digital Marketing Salary”, we will discuss the global Digital Marketing salary and what are the career options available in this field. Below are the topics covered in this blog –

 

What is Digital Marketing?

Digital Marketing is a term for all the online efforts injected in business to work. Simply put, Digital Marketing encompasses all marketing efforts that use digital devices or the internet. It is an act of promoting and selling products by leveraging online marketing tactics like search marketing, social media marketing, and email marketing.

Roles in Digital Marketing

The world is going Digital and by the year 2020, every company will have an online presence thus creating a lot of career opportunities. The Digital Marketing industry is swelling in various aspects giving employees a scope to leverage on the basis of talent and skills.

So, let us have a look at some of the career options available in the Digital Marketing domain.

    • Digital Marketing Manager: The major role of a Digital Marketing Manager is to enhance awareness about your brand in the digital space by developing, implementing, and managing marketing campaigns to promote the products of a company.
    • Digital Marketing Executive: A Digital Marketing executive plans and executes marketing campaigns, and maintains the content for the organization’s website. The major role of a marketing executive is to optimize content for the website and work on SEO for website pages.
    • SEO Manager: The role of an SEO specialist is to rank a website page on the search engines to increase the website’s traffic, compile performances report using Google Analytics and conducting on-page and off-page optimization for the company’s blog.
    • Social Media Marketing Expert: A social media expert is responsible for combining marketing and social media management to enhance the brand’s presence on social media, interaction with audiences, and promoting the brand’s content.
    • Content Manager: A content manager is responsible for managing the company’s blog, marketing campaigns, guest blogging, email communications, video marketing, copywriting, etc.
    • Copywriter: A copywriter helps the content team to refine their content to get more reception, helps a search engine marketer to write ad copies, helps a social media manager with better words for copies on social media channels.
    • SEM Specialist: An SEM specialist targets the number of leads and clicks from the given marketing budget, manages bid, conducts keyword research, analysis, ad copywriting, and tests ad campaigns.

Digital Marketing Salary

The Digital Marketing salary varies according to the work profile, experience, and talent. If you have all three, you’ll definitely be able to barge in the opportunity.

Digital Marketing Manager

According to PayScale.com, here are the graphs depicting the average salary for a Digital Marketing Manager in US and India.

The average salary for a Digital Marketing Manager in US is $65,488

Digital Marketing Manager Average Salary US - Edureka

Digital Marketing Manager Salary (US)

The average salary for a Digital Marketing Manager in India is Rs.515,124

Digital Marketing Manager Average Salary IN - Edureka

Digital Marketing Manager Salary (IN)

Below graph shows Pay by experience level for Digital Marketing Manager in US and India.

Digital Marketing Manager Experience Salary US - Edureka

Digital Marketing Manager Salary (US) – Experience Level


Digital Marketing Manager Experience Salary IN - Edureka

Digital Marketing Manager Salary (IN) – Experience Level

SEO Manager

According to PayScale.com, here are the graphs depicting the average salary for SEO Manager in India and US.

The average salary for SEO Manager in US is $67,475.

SEO Manager Average Salary US - Edureka

SEO Manager Salary (US)

The average salary for SEO Manager in IND is Rs.509,090.

SEO Manager Average Salary IN- Edureka

SEO Manager Salary (IN)

Refer the below image depicting pay by experience level for SEO Manager in US and IN.

SEO Manager Experience Salary US - Edureka

SEO Manager Salary (US) -Experience Level


SEO Manager Experience Salary IN - Edureka

SEO Manager Salary (IN) -Experience Level

Social Media Manager

According to PayScale.com, here are the graphs depicting the average salary for a Social Media Manager in India and US.

The average salary for a Social Media Manager in US  is $49,881.

SEO Manager Average Salary US - Edureka

Social Media Manager Salary (US)

The average salary for a Social Media Manager in IND is Rs.366,271

Social Media Average Salary IN- Digital Marketing Salary - Edureka

Social Media Manager Salary (IN)

Here’s a graph depicting Pay by experience level for Social Media Manager in US and IN.

Social Media Experience Salary US - Digital Marketing Salary -Edureka

Social Media Manager Salary (US) – Experience Level


Social Media Experience Salary IN - Digital Marketing Salary -Edureka

Social Media Manager Salary (IN) – Experience Level

Content Manager

According to PayScale.com, here are the graphs depicting the average salary for a Social Media Manager in India and US.

The average salary for a Content Manager is $57,734

Content Manager Average Salary US- Edureka

Content Manager Salary (US)

The average salary for a Content Manager is $572,510

Content Manager Average Salary IN- Digital Marketing Salary - Edureka

Content Manager Salary (IN)

 

Below graph represents pay by experience level for Content Manager in US and IN.

Content Manager Experience Salary US - Digital Marketing Salary -Edureka

Content Manager Salary (US) – Experience Level


Content Manager Experience Salary IN - Digital Marketing Salary -Edureka

Content Manager Salary (IN) – Experience Level

Copywriter

According to PayScale.com, here are the graphs depicting the average salary for a Social Media Manager in India and US.

The average salary for a Copywriter is $50,570

Copywriter Average Salary IN- Digital Marketing Salary - Edureka

Copywriter Salary (US)

The average salary for a Copywriter is Rs.377,690.

Copywriter Average Salary IN- Digital Marketing Salary - Edureka

Copywriter Salary (IN)

Here’s a graph representing pay by experience level for Copywriter in US and IN.

Copywriter Experience Salary US - Digital Marketing Salary -Edureka

Copywriter Salary (US) – Experience Level


Copywriter Experience Salary IN - Digital Marketing Salary -Edureka

Copywriter Salary (IN) – Experience Level

SEM Specialist

According to PayScale.com, here are the graphs depicting the average salary for a Social Media Manager in India and US.

The average salary for an SEM specialist is $47,186.

SEM Average Salary US- Digital Marketing Salary - Edureka

SEM Specialist Salary (US)

The average salary for an SEM specialist is Rs.366,634.

SEM Average Salary IN- Digital Marketing Salary - Edureka

SEM Specialist Salary (IN)

Below image represents Pay by experience level for an SEM specialist in US and IN.

SEM Experience Salary US - Digital Marketing Salary -Edureka

SEM Specialist Salary (US) – Experience Level

SEM Experience Salary IN - Digital Marketing Salary -Edureka

SEM Specialist Salary (IN) – Experience Level

Digital marketing is creating an evolved space for exciting careers that will leave you both fulfilled and well-compensated. And now that you are familiar with the overall scenario of Digital Marketing jobs and careers, are you intrigued by the idea of building a career with that luring Digital Marketing salary? Then grab an opportunity today and become a Digital Marketing specialist.

If you wish to enroll for a complete course on Digital Marketing Certification Training, Edureka has a specially curated Machine Learning Engineer Master Program which will help you gain expertise in various digital media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing, and Google Analytics. 

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