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Why is Business Intelligence Platform Important in 2024?

Last updated on Jan 10,2024 198 Views

Tech enthusiast and research analyst passionate about dissecting the digital world's intricacies.... Tech enthusiast and research analyst passionate about dissecting the digital world's intricacies. Crafting insightful blogs to demystify tech trends.

Today’s business world is very complex and always changing, so businesses have to be able to respond quickly to changes in technology, consumer behaviour, and market conditions. The huge amount of data created every second is one of the main reasons for this complexity. Businesses have more data than ever, including how customers interact with them and what they do on social media, as well as how much inventory they have and how much money they make. In this situation, Business Intelligence (BI) platforms become an important way to make sense of all this data.
powerBI buisness Intelligence


Table of Contents

  1. What is business intelligence (BI)?
  2. Why business intelligence platforms are important
  3. Kinds of BI tools
  4. Popular business intelligence tools.
  5. How to Pick the Right BI Platform?
  6. Examples of how BI works in the real world
  7. Conclusion

What is Business Intelligence (BI) or Business Intelligence Platform?

Business Intelligence (BI) is a set of technologies, software applications, and methods that help organizations collect, store, analyze, and make sense of large amounts of raw data to get insights that can be used to make decisions. The main goal of BI systems is to make it easier for businesses to make decisions based on data. This helps businesses be more strategic, flexible, and responsive to changes in the market. Most of the time, these platforms offer a wide range of tools that help with different parts of data management and analysis. There are tools for getting data from different places, like databases, spreadsheets, the cloud, and even real-time data feeds. Then, this information is stored in centralized places, often called “data warehouses,” where it is easy to get to for analysis.

BI systems can store and extract data, but they can also show it in graphs, charts, and dashboards to make it easier for analysts and decision-makers to understand complex data sets. This visual representation makes it easier to see trends, patterns, and outliers that might be hard to see in raw, tabulated data. Also, BI platforms often have powerful reporting tools, so regular reports can be made and changed to fit the needs of different departments or stakeholders. These reports can focus on different metrics and Key Performance Indicators (KPIs) and give regular updates that let business strategies be constantly evaluated and improved. Check out this video to learn more about BI in interviews :


Many BI platforms also have advanced analytics tools, like predictive modelling, machine learning algorithms, and statistical analysis, for people who want to do more in-depth analysis. Businesses can use these features to predict future trends, find growth opportunities, and even predict customers’ actions. This gives a more nuanced and forward-looking view than what traditional data analysis can give. Overall, Business Intelligence platforms are an important part of any business that wants to use data as a strategic asset. By giving them tools for data extraction, visualisation, reporting, and advanced analytics, BI systems help organizations become more informed, flexible, and competitive in today’s data-driven market.

Why Business Intelligence Platforms Are Important

To understand why a BI platform is so important for modern businesses, we need to look closely at all of its benefits:

1. Decisions Based on Data

You can’t say enough about the importance of making decisions based on facts. Businesses can no longer make important decisions based on intuition or gut feelings. A BI platform can quickly analyze large datasets to find trends, patterns, and outliers that a person cannot find independently. This gives managers and executives the power to make better decisions, whether setting budgets, focusing on customers, or planning to grow the business.

2. Efficiency in Operations of Business Intelligence Platforms

Organizations must monitor many operational metrics, such as inventory levels, how well the supply chain works, how productive employees are, and how happy customers are. A BI platform can combine data from different sources and give a single view of how well operations are doing. This helps find bottlenecks, areas where things aren’t working as well as they could, and where improvements could be made. In the end, this increases productivity and cuts costs.

3. Advantages over the competition of Business Intelligence Platform

Even a small advantage over your competitors can be very helpful in a tough market. A BI platform lets you monitor what your competitors are doing and how the market changes. This lets you know where you stand and what you could do to beat your competitors. Companies that use BI are better able to respond to changes in the market, take advantage of new opportunities, and protect themselves from threats.
Check out this blog to learn more about the trends and practices involved in BI. 

4. Taking Care of Risks

Risk is something that can’t be avoided in business. A strong BI platform can help you find and evaluate possible risks, like changing market demands, problems in the supply chain, or cyber threats. By giving organizations a data-backed view of these risks, BI tools enable them to devise proactive ways to deal with them.

Different kinds of Business Intelligence Platforms

BI platforms offer a wide range of tools, each of which is used for a different purpose. Here’s a quick run-down:

1. Tools for Reporting

Reporting tools are what make BI work. They get information from many places and put it into structured reports based on certain parameters. These are important for tracking KPIs, ensuring compliance, and giving stakeholders regular updates. 

2. Tools for Seeing Data

Data visualization tools help turn complicated data into charts, graphs, and dashboards that are easy to understand. This means that even people with no technical background can quickly get insights from data. Because these tools are visual, they also make it easier to see trends and patterns that might be hard to see in data in a table.

3. Tools for Data Warehousing

Data must often be cleaned, changed, and stored before it can be analyzed. Tools for data warehousing take care of this aspect of the BI process. They collect data from many different places and put it in a single, central location where it can be accessed and analyzed.

4. Tools for Predictive Analytics

These tools take the business intelligence platform one step further by using machine learning algorithms and statistical models to predict what will happen in the future based on data from the past. This lets businesses predict sales, predict how customers will act, and even predict when machines will break down.

5. Tools Used for Business Intelligence

Each BI tool has its own set of functions. Here’s a list of some of the most well-known ones:



This tool is very popular because it is easy to use and how well it can show data. Tableau is a top choice for businesses of all sizes because it lets you make your dashboards and reports.

Power BI from Microsoft


Power BI is part of Microsoft’s large enterprise software suite and works well with other Microsoft products like Excel and Azure. It’s a powerful tool for making custom reports and visualizations, and businesses that already use Microsoft products greatly like it.



QlikView gives you a more in-depth way to analyze data. Its associative model lets complex queries and correlations be made, making it perfect for businesses needing complex data analysis. 

Data Studio by Google

data studio google

Data Studio is a free tool from Google that lets you do basic things with data visualization and reporting. It works well with other Google services like Google Analytics, AdWords, and Google Sheets, making it a good choice for small businesses or startups.


How to Pick the Best Business Intelligence Platforms?

It can be hard to choose the right BI platform. Here are some things to think about:

1. Capacity to Grow

Your BI platform should be able to grow as your business does. As your needs change, ensure it can handle larger amounts of data and more complex analytics.

2. How easy it is to use

How the user feels is very important. Choose a platform that is easy to use and understand, especially if your team doesn’t have a lot of technical know-how.

3. Making changes

Every business is different, so your business intelligence (BI) tool should be able to change to meet your needs. Look for platforms that give you a lot of ways to change things.

4. Getting Along

Your BI platform should work well with your other systems, like your CRM, ERP, databases, etc. This makes the flow of data smoother and easier to analyze.

5. Cost

Last, think about the price. Even though it’s tempting to choose a platform with all the bells and whistles, make sure it’s in your price range. Don’t forget that the most expensive option isn’t always the best for you.

Examples of BI in the Real World

Here are a few examples of how BI has changed things in the real world:

  1. Retail: BI platforms help retailers figure out how to set prices, keep track of inventory, and study how customers act. This can lead to more sales and lower costs of doing business.
  1. Healthcare: Business intelligence (BI) can improve patient outcomes by ensuring treatment plans are the best they can be and by monitoring how well healthcare services work.
  2. Finance: BI is used by financial institutions to find fraud, assess risk, and improve customer service.



In today’s data-driven, ultra-competitive business environment, Business Intelligence platforms have gone from being a “nice-to-have” to an absolute “must-have.” Companies that don’t have the resources to analyze data run the risk of falling behind as it becomes increasingly important in strategic planning and day-to-day operations. It’s not enough to merely gather data; you must also learn how to use it effectively. Business intelligence platforms provide the structure for transforming raw data into a road map for company success. Business intelligence (BI) systems provide the foundation for good decision-making by giving businesses the means to collect, store, and analyze large amounts of data. They encourage open communication and coordinated strategy by removing barriers between divisions. Using intuition or antiquated data analysis methods is risky and ineffective as businesses face unprecedented challenges such as supply chain disruptions and rapidly changing consumer behaviour.

Because of BI platforms’ reporting capabilities, businesses can react quickly to market shifts and avoid potential problems. Organizations can not only respond to but also anticipate change with the help of predictive analytics, which reaps similar benefits. The ability to anticipate consumer trends can make or break a business so this predictive power can provide a significant competitive advantage. More importantly, in this age where customization and customer-centric approaches are paramount, BI tools allow for a more in-depth comprehension of customer behaviour and preferences. By doing so, companies can ensure their marketing and product development efforts focus on satisfying actual consumer needs rather than their assumptions about them.

In conclusion, the transition to a Business Intelligence platform is more than just an upgrade in technology; it also represents a significant change in organizational culture and approach to strategy. By transforming data into useful insights, businesses can respond to real-world complexities in a timely, informed, and well-tailored way. Businesses not taking advantage of this resource may be setting themselves up for failure in the 21st century. As we move forward in this digital era, it is no longer optional to incorporate BI into your business processes. If this helped you, check out this master’s program on BI and drop in your questions or doubts in the comments; we’ll reply promptly!

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